Fitbit to leverage Google Cloud to increase operational efficiency,
agility and speed to market
SAN FRANCISCO--(BUSINESS WIRE)--
Fitbit, Inc. (NYSE: FIT) the leading global wearables brand, and Google
today announced they will work together to innovate and transform the
future of digital health and wearables, leading to positive health
outcomes for people around the world.
Fitbit and Google are exploring the development of consumer and
enterprise health solutions. Fitbit intends to use Google’s new Cloud
Healthcare API to help the company integrate further into the
healthcare system, such as by connecting user data with electronic
medical records (EMR). Combining Fitbit data with EMRs can provide
patients and clinicians a more comprehensive view of the patient
profile, leading to more personalized care. The companies will also look
to help better manage chronic conditions like diabetes and hypertension
by using services such as Fitbit’s recently acquired Twine Health. Using
Google’s Cloud Healthcare API, Twine can make it easier for clinicians
and patients to collaborate on care, helping lead to better health
outcomes and positive returns for employers, health plans and hospitals.
“Over the past decade, we have built an incredible foundation as the
leading wearables brand, helping millions of people around the world
make lasting behavior changes that improve their health and wellness
through fun and engaging experiences. Working with Google gives us an
opportunity to transform how we scale our business, allowing us to reach
more people around the world faster, while also enhancing the experience
we offer to our users and the healthcare system,” said James Park,
co-founder and CEO of Fitbit. “This collaboration will accelerate the
pace of innovation to define the next generation of healthcare and
wearables.”
“At Google, our vision is to transform the way health information is
organized and made useful,” said Gregory Moore MD, PhD, Vice President,
Healthcare, Google Cloud. “By enabling Fitbit to connect and manage key
health and fitness data using our Google Cloud Healthcare API, we are
getting one step closer to this goal. Together, we have the opportunity
to deliver up-to-date information to providers, enhancing their ability
to follow and manage the health of their patients and guide their
treatment.”
To accelerate these efforts, Fitbit will move to the Google Cloud
Platform to innovate and advance its products and services. Google Cloud
provides Fitbit with next-generation cloud services and engineering
support, allowing Fitbit to scale faster. Google Cloud is also committed
to meeting the requirements for security and privacy in the healthcare
industry, with the majority of Google Cloud products supporting HIPAA
compliance, including Cloud IoT Core. The move will allow Fitbit to
leverage Google Cloud’s infrastructure and advanced security
capabilities to help accelerate the Fitbit Health Solutions business and
expand deeper into population health analysis, while maintaining
Fitbit’s commitment to protecting consumer data. Google’s AI and machine
learning capabilities and new predictive analytic algorithms will
further Fitbit’s industry-leading efforts to bring more meaningful data
and insights to consumers to help them achieve positive health outcomes.
Finally, Fitbit and Google are collaborating to bring together the
strengths of both companies to innovate and transform the future of
wearables. Working together provides an exciting opportunity to leverage
Fitbit’s leading wearables brand, community, data, and popular devices
alongside Google’s expertise in building platforms, software and
services.
About Fitbit, Inc. (NYSE: FIT)
Fitbit helps people lead healthier, more active lives by empowering them
with data, inspiration and guidance to reach their goals. As the leading
global wearables brand, Fitbit designs products and experiences that
track and provide motivation for everyday health and fitness. Fitbit’s
diverse line of innovative and popular products include Fitbit Blaze®,
Fitbit
Charge 2®, Fitbit
Alta HR™, Fitbit
Alta®, Fitbit
Ace™, Fitbit
Flex 2®, and Fitbit Zip®
activity trackers, as well as the Fitbit
Ionic™ and Fitbit
Versa™ smartwatches, Fitbit
Flyer™ wireless headphones and Fitbit
Aria 2™ Wi-Fi Smart Scale. Fitbit products are carried in over
45,000 retail stores and in 86 countries around the globe. Powered by
one of the world’s largest social fitness networks and databases of
health and fitness data, the Fitbit platform delivers personalized
experiences, insights and guidance through leading software and
interactive tools, including the Fitbit and Fitbit Coach apps, and the
Fitbit OS for smartwatches. Fitbit Health Solutions develops health and
wellness solutions designed to help increase engagement, improve health
outcomes, and drive a positive return for employers, health plans and
health systems.
Fitbit and the Fitbit logo are trademarks or registered trademarks of
Fitbit, Inc. in the U.S. and other countries. Additional Fitbit
trademarks can be found at www.fitbit.com/legal/trademark-list.
Third-party trademarks are the property of their respective owners.
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Forward-Looking Statements
This press release contains forward-looking statements, within the
meaning of the safe harbor provisions of the Private Securities
Litigation Reform Act of 1995, that involve risks and uncertainties
including, among other things, statements regarding our ability to
achieve operational efficiencies and increased scale and speed to market
with Google Cloud; the direction and nature of any future expansion into
healthcare, including the availability of new features or product
offerings; our ability to provide an enhanced user experience; growth of
our community; our expected pace of innovation in both healthcare and
wearables; and any future definitive collaboration with Google in
wearables. These forward-looking statements are only predictions and may
differ materially from actual results due to a variety of factors,
including the effects of the highly competitive market in which we
operate, including competition from much larger technology companies;
any inability to successfully develop and introduce new products,
features, and services or enhance existing products and services;
product liability issues, security breaches or other defects; and other
factors discussed under the heading “Risk Factors” in our most recent
report on Form 10-K filed with the Securities and Exchange Commission.
All forward-looking statements contained herein are based on information
available to us as of the date hereof and we do not assume any
obligation to update these statements as a result of new information or
future events.
View source version on businesswire.com:
https://www.businesswire.com/news/home/20180430005464/en/
Fitbit, Inc.
Jen Ralls, 415-941-0037
PR@fitbit.com
Source: Fitbit, Inc.