NYSE: FIT $ 7.20 -0.04 -0.48% Volume: 4,428,262 June 19, 2018
06/05/2018

Fitbit Now Available in Indonesia

Fitbit offers powerful lineup of smartwatches and activity trackers to help users of all activity levels meet their health and fitness goals

JAKARTA – JUNE 5, 2018Fitbit, Inc., (NYSE: FIT), the leading global wearables brand, today announced it is launching in Indonesia, with the availability of its line of top-selling smartwatches and activity and sleep-tracking products. Fitbit’s vision is to make the world healthier with a platform that empowers people with information, a fun and engaging experience, and insights and guidance for users to get the most out of their devices and help them reach their health and fitness goals. To date the company has sold more than 78 million devices globally with more than 25 million active device users and has one of the world’s largest health and fitness databases and social networks.

Helping Indonesians be healthier, more active

Indonesians are increasingly focused on health and fitness and are turning to technology to help them reach their goals as a result of multiple factors, including changing consumer lifestyles and demographics. According to the World Health Organization, stroke, heart disease and diabetes are the top health issues facing Indonesians[i] . While increased physical activity helps to reduce the risk of these chronic diseases, a recent study found that Indonesians walked the fewest steps of the 46 countries the researchers studied – an average of 3,513 steps daily.[ii]

“With a growing focus on personal health, fitness and overall wellbeing across the country, and the strong demand for mobile devices and technology in the market, Fitbit is thrilled to provide consumers in Indonesia with our range of health and fitness devices at affordable prices across all major mobile platforms, helping everyone find the right fit for their lifestyle and goals,” said Steve Morley, Vice President and General Manager, Asia Pacific, Fitbit. “The wearables category has the potential to help people achieve better health outcomes, which is our singular focus at Fitbit. Underscoring all of this is our ongoing commitment to deliver the most engaging experience possible to support our users on their health and fitness journeys.”

As Fitbit launches in Indonesia, users can now buy the new Fitbit Versa, a modern, intuitive smartwatch at an approachable price. As Fitbit’s lightest metal smartwatch, it offers a comfortable design and a new dashboard that simplifies how you access your health and fitness data. Advanced health and fitness features like 24/7 heart rate tracking, onscreen workouts[iii] , and automatic sleep stages tracking meet smart features like quick replies on Android, wallet-free payments[iv], and on-device music – all with 4+ days battery life.[v] Versa is available at major retailers for IDR 3,599,000

Fitbit Versa: Your all-day health, wellness and fitness companion

Powered by Fitbit OS 2.0, Versa makes your daily and weekly health and fitness data even more accessible on the go with a redesigned dashboard, which delivers action-oriented motivational messages, tips and tricks, and support to help you stay on track to reach your goals. Advanced health and fitness features include personalized on-device workouts with Fitbit Coach,[vi] enhanced 24/7 PurePulse® heart rate tracking, 15+ exercise modes plus automatic SmartTrack™ swim tracking with water resistance up to 50 meters, and automatic sleep stages tracking.

Essential smart features that help you simplify your life

In addition to new quick replies for Android users, Versa has the smart features you need including: app, calendar, call and text smartphone notifications; access to Fitbit’s growing App Gallery, now with more than 700 popular brand, developer and Fitbit Labs apps,[vii]  and customizable clock faces; wallet-free payments via Fitbit Pay, supported by more than 60 banks and card issuers in 15 countries;[viii]  and on-device music for more motivation with access to Deezer,vii and personal music playlists. All of these features come with 4+ days battery life,[ix] and, like all Fitbit devices, Versa is compatible across Android, iOS and Windows devices.[x]

Lightweight and modern design for everyday life

Versa is also comfortable, durable and versatile enough for all-day and night wear. The rounded square silhouette display features a bright, colorful touchscreen and brightness up to 1,000 nits, providing the ideal format to see all of your data on your wrist. Versa is available in multiple stylish color combinations: peach band with a rose gold aluminum case, gray band with a silver aluminum case, and black band with a black aluminum case. With a range of classic, leather and metal accessories, Versa has a variety of stylish accessories so you can change your look based on your outfit or activity.

Music on your device

Listen to phone-free music anywhere using Bluetooth headphones, including 300+ songs from your personal music collection and now your own or curated playlists as well as Flow from Deezer.

Optimize your health, fitness and family planning with female health tracking

Fitbit also introduced female health tracking to help women understand how their menstrual cycle connects to their overall health.[xi] Female health tracking lets you easily log your menstrual cycle, record symptoms, compare your previous cycles, view when your period and estimated fertile window are expected, and see all of your health and fitness stats in the Fitbit app, empowering you with the right tools to help optimize your health and be more informed about your menstrual cycle. Tracking your cycle will help you be more informed about your health and life planning, and, as needed, can help you show your doctor specific details for more personalized care. By viewing all of your holistic data in one place, you’ll be able see connections between your cycle and other stats in the Fitbit app to better manage your activity and sleep needs during certain times in the month. Female health tracking is available now for all Fitbit® app users and in the on-device dashboard for Fitbit Versa and Fitbit Ionic users.

Diverse product family to reach any health and fitness goal

Fitbit understands there is no “one size fits all” option in fitness, as consumers have a wide-range of needs and preferences – from those interested in improving their health through everyday activities like walking to work, to more active consumers looking to maximize their fitness. Fitbit Versa joins Fitbit’s award-winning line of devices, including Fitbit Ionic smartwatch, Fitbit Charge 2Fitbit Alta HR, as well as Fitbit Flyer wireless headphones – all of which are now available in Indonesia.

As part of the Fitbit platform, these health and fitness devices are combined with software and services to help users reach their goals, including an online dashboard and mobile apps, data analytics, motivational and social tools, personalized insights, and virtual coaching through customized fitness plans and interactive workouts. The platform helps people become more active, exercise more, sleep better, eat smarter, and manage their weight.

Fitbit Pricing & Availability

The Fitbit product family is available now through major national retailers including MAT, HuangTec and PT. Ultrakomunindo Makmur Bersama Surabaya

  • Fitbit Ionic: A motivating smartwatch packed with personalized fitness guidance, industry-leading GPS, swim tracking, health insights, music storage, contactless payments, apps and more, all with up to 5 days battery life[xii] . It is available at a retail price of IDR 4,599,000
  • Fitbit Ionic: adidas edition: smartwatch is designed to provide a unique coaching experience for runners and athletes of all levels who want to help improve their performance. It is available at a retail price of IDR 4,599,000
  • Fitbit Versa: A modern, full-featured and competitively priced smartwatch that helps empower you to take action, make the most of every moment, stay connected and reach your goals – all with 4+ days battery life[xiii] . It is available at a retail price of IDR 3,599,000 and the special edition will be priced at IDR 3,999,000
  • Fitbit Charge 2: A fitness wristband built with 24/7 heart rate tracking, multi-sport modes, guided breathing sessions and interchangeable bands so you can easily go from a workout to a night out.It is available at a retail price of IDR 2,499,000 and the special edition will be priced at IDR 2,899,000
  • Fitbit Alta HR: Our slimmest fitness wristband with continuous, 24/7 heart rate tracking, designed to help you make more informed decisions about your health and stay motivated to reach your goals in style. It is available at a retail price of IDR 2,499,000 and the special edition will be priced at IDR 2,999,000
  • Fitbit Ace the company’s first activity tracker for kids, will be available in end of Q2 2018.
  • Fitbit Flyer: The ultimate wireless headphones for fitness, built to withstand the toughest workouts with a durable and sweatproof design, customizable fit, premium sound and essential features to enhance your listening experience. It is available at a retail price of IDR 4,599,000

About Fitbit, Inc. (NYSE: FIT)

Fitbit helps people lead healthier, more active lives by empowering them with data, inspiration and guidance to reach their goals. As the leading global wearables brand, Fitbit designs products and experiences that track and provide motivation for everyday health and fitness. Fitbit’s diverse line of innovative and popular products include Fitbit Blaze®, Fitbit Charge 2®Fitbit Alta HR™, Fitbit Alta®Fitbit Ace™, Fitbit Flex 2®, and Fitbit Zip® activity trackers, as well as the Fitbit Ionic™ and Fitbit Versa™ smartwatches, Fitbit Flyer™ wireless headphones and Fitbit Aria 2™ Wi-Fi Smart Scale. Fitbit products are carried in over 45,000 retail stores and in 86 countries around the globe. Powered by one of the world’s largest social fitness networks and databases of health and fitness data, the Fitbit platform delivers personalized experiences, insights and guidance through leading software and interactive tools, including the Fitbit and Fitbit Coach apps, and the Fitbit OS for smartwatches. Fitbit Health Solutions develops health and wellness solutions designed to help increase engagement, improve health outcomes, and drive a positive return for employers, health plans and health systems.

Fitbit and the Fitbit logo are trademarks or registered trademarks of Fitbit, Inc. in the U.S. and other countries. Additional Fitbit trademarks can be found at www.fitbit.com/legal/trademark-list. Third-party trademarks are the property of their respective owners.

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Forward-Looking Statements

This press release contains forward-looking statements, within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, that involve risks and uncertainties including, among other things, statements regarding the availability of Fitbit products and services in Indonesia, including the product features described in this release; the future availability of female health tracking for Android device users; and the future retail availability of Fitbit Ace. These forward-looking statements are only predictions and may differ materially from actual results due to a variety of factors, including the effects of the highly competitive market in which we operate, including competition from much larger technology companies; any inability to successfully develop and introduce new products, features, and services or enhance existing products and services; product liability issues, security breaches or other defects; and other factors discussed under the heading "Risk Factors" in our most recent report on Form 10-Q filed with the Securities and Exchange Commission. All forward-looking statements contained herein are based on information available to us as of the date hereof and we do not assume any obligation to update these statements as a result of new information or future events.



[i] World Health Organisation Statistical Profile Indonesia, 2012 http://www.who.int/gho/countries/idn.pdf?ua=1.

[ii] “Large-scale physical activity data reveal worldwide activity inequality” Stanford University https://github.com/timalthoff/activityinequality/blob/master/data/countries_by_steps.csv and http://activityinequality.stanford.edu/.

[iii] Additional content available with a paid subscription to Fitbit Coach.

[iv] Fitbit Pay is available on Fitbit Ionic, Fitbit Ionic: adidas edition and Fitbit Versa Special Edition smartwatches in the Americas; and on all Fitbit smartwatches in APAC and EMEA.

[v] Battery life varies with use and other factors.

[vi] Additional content available with a paid subscription to Fitbit Coach.

[vii] Because Fitbit Labs content is experimental in nature, users may experience minor issues, and the time period for which apps and clock faces are available may be limited.

[viii] Fitbit Pay is available on Fitbit Ionic, Fitbit Ionic: adidas edition and Fitbit Versa Special Edition smartwatches in the Americas; and on all Fitbit smartwatches in APAC and EMEA.

[ix] Battery life use varies with use and other factors; 7+ hours playing playback and using Connected GPS.

[x] See list of compatible devices at Fitbit.com/devices.

[xi] Female health tracking is automatically turned on for users who identify as female in the Fitbit app but is available to all Fitbit users who wish to use the feature. The feature is available now to all iOS and Windows device users and will be available in May to Android users.

[xii] Battery life varies with use and other factors.

[xiii] Battery life varies with use and other factors.