Fitbit Labs Sleep Score beta to start in November; participants will
receive deeper evaluation of sleep quality plus tracking for breathing
disruptions that could indicate health issues
SAN FRANCISCO--(BUSINESS WIRE)--
Fitbit
(NYSE: FIT), the leading global wearables brand, today announced the
availability of Fitbit
Charge 3™ at major retailers worldwide, online and at Fitbit.com
for $149.95 (USD) beginning October 7. Charge
3, the latest evolution of the best-selling Charge family of devices,i
delivers a premium swimproof design with a large touchscreen display,
our most advanced health and fitness features on a tracker, and is our
smartest tracker yet – all powered by up to 7 days of battery life.ii
Charge 3 continues to build upon the success of the best-selling Charge
franchise, with initial pre-order sales indicating strong adoption among
both new and existing consumers. In fact, 54 percent of Fitbit.com
pre-orders are from loyal and engaged customers who have owned two or
more devices before ordering Charge 3. This initial consumer demand is
supported by IDC estimates, which predict shipments of fitness trackers
will continue to drive a significant portion of the overall wearables
category for the next several years.iii
“We’ve seen amazing consumer reception and strong pre-orders for Charge
3, which are even better than Versa in its first six weeks, underscoring
why the Charge family has been our most popular product line for the
past few years,” said James Park, co-founder and CEO of Fitbit. “Charge
3 is our most innovative tracker yet, featuring our most advanced sensor
technology, bringing the relative SpO2 sensor to the tracker form factor
for the first time. Data from this sensor will feed into the upcoming
launch of our Fitbit Labs Sleep Score beta, which will allow users to
better understand metrics like their sleep quality and breathing
disturbances. In the future, with FDA approval, this data could be used to
screen and detect more serious health conditions, such as sleep apnea.”
About Charge 3:
-
Advanced health & fitness experience:
Take action with Fitbit’s most advanced health and fitness sensors and
algorithms (PurePulse
® heart rate tracking and relative SpO2); plus 15+
goal-based exercise modes, swim tracking,iv an on-device
health dashboard, female health tracking, automatic Sleep Stages &
Sleep Insights, and more.
-
Premium design, intelligently crafted:
Featuring a swimproof, premium and lightweight design for the ideal
fit, comfort and durability, Charge 3 is also the first wearable with
an inductive button, plus it features a more intuitive, interactive
on-device experience for enhanced usability.
-
Fitbit’s smartest tracker yet: Stay
connected, not distracted, with essential smart features, including
expanded smartphone notifications, quick replies on Android (coming
soon), convenient everyday apps and easy and secure on-wrist
payments with Charge 3 Special Edition (coming soon) – all with
up to 7 days battery life.v
-
More information about Charge 3 can be
found at https://www.fitbit.com/charge3
Fitbit also announced that its Fitbit Labs Sleep Score beta program will
be open for enrollment to qualifying Fitbit users starting in November.
Fitbit users who are accepted into the beta will receive a nightly score
that provides a more complete picture of their overall sleep and what
factors affect it based on key metrics tracked by any Fitbit device with
advanced 24/7 PurePulse heart rate tracking.vi For devices
with a relative SpO2 sensor, including Fitbit Charge 3TM,
Fitbit IonicTM and Fitbit VersaTM, Fitbit will
also be testing for breathing disruptions. In the future, with FDA
approval, the data from this sensor technology could indicate more
serious health conditions, like sleep apnea.
As the first wearable brand to introduce sleep tracking in 2009, Fitbit
has built one of the largest sleep databases, tracking more than 7.5
billion nights of sleep to date.vii With the Fitbit Labs
Sleep Score beta program, Fitbit is continuing to make advancements in
sleep by delivering an intuitive way for users to better understand
their sleep quality.
The Fitbit Labs Sleep Score beta program will be available for a limited
time to interested qualifying Fitbit users in the United States,
Australia and United Kingdom. For more information and for updates on
when the beta enrollment is live, please visit https://www.fitbit.com/labs.
In addition to the Fitbit Labs Sleep Score beta, Fitbit will continue to
develop and work toward clinical validation of its software for use in
detecting health conditions such as sleep apnea and atrial fibrillation.
Fitbit is also one of nine companies in the FDA’s digital health
software precertification pilot program, which is designed to streamline
the approval process for software as a medical device while still
ensuring patient safety and quality products.
Pricing and availability
Fitbit
Charge 3 will be available at global retail partner stores
worldwide, including Amazon, Best Buy, Kohl’s, Macy’s Target, Verizon
and Walmart beginning October 7. The device will also available for sale
at Fitbit.com
and major online retailers for $149.95 (USD) in black with a graphite
aluminum case or blue gray with a rose gold aluminum case; accessories
range from $29.95-$49.95 (USD). Coming soon, Fitbit Charge 3 Special
Edition with Fitbit Pay will be available for $169.95 (USD).
About Fitbit
Fitbit helps people lead healthier, more active lives by empowering them
with data, inspiration and guidance to reach their goals. As the leading
global wearables brand, Fitbit designs products and experiences that
track and provide motivation for everyday health and fitness. Fitbit’s
diverse line of innovative and popular products include Fitbit Charge
3™, Fitbit Alta HR™, Fitbit Alta®, Fitbit Ace™, Fitbit Flex 2®, and
Fitbit Zip® activity trackers, as well as the Fitbit Ionic™ and Fitbit
Versa™ smartwatches, Fitbit Flyer™ wireless headphones and Fitbit Aria
2™Wi-Fi Smart Scale. Fitbit products are carried in over 39,000 retail
stores and in 86 countries around the globe. Powered by one of the
world’s largest social fitness networks and databases of health and
fitness data, the Fitbit platform delivers personalized experiences,
insights and guidance through leading software and interactive tools,
including the Fitbit and Fitbit Coach apps, and the Fitbit OS for
smartwatches. Fitbit Health Solutions develops health and wellness
solutions designed to help increase engagement, improve health outcomes,
and drive a positive return for employers, health plans and health
systems.
Fitbit and the Fitbit logo are trademarks or registered trademarks of
Fitbit, Inc. in the U.S. and other countries.
Additional Fitbit trademarks can be found at
www.fitbit.com/legal/trademark-list.
Third-party trademarks are the property of their respective owners.
Connect with us on Facebook, Instagram or Twitter and share your
Fitbit experience.
Forward-Looking Statements
This press release contains forward-looking statements, within the
meaning of the safe harbor provisions of the Private Securities
Litigation Reform Act of 1995, that involve risks and uncertainties
including, among other things, statements regarding the future
availability of and functionality included in our Fitbit Labs Sleep
Score beta program, including incremental functionality related to
devices that include a relative SpO2 sensor; future retail availability
of Charge 3; future consumer demand for Fitbit devices; future FDA
approval of functionality related to our relative SpO2 sensor and our
ability to provide health insights based on data from the relative SpO2
sensor; and future clinical validation of Fitbit software in detecting
health conditions. These forward-looking statements are only predictions
and may differ materially from actual results due to a variety of
factors, including the effects of the highly competitive market in which
we operate, including competition from much larger technology companies;
any inability to successfully develop and introduce new products,
features, and services or enhance existing products and services;
product liability issues, security breaches or other defects; and other
factors discussed under the heading "Risk Factors" in our most recent
report on Form 10-Q filed with the Securities and Exchange Commission.
All forward-looking statements contained herein are based on information
available to us as of the date hereof and we do not assume any
obligation to update these statements as a result of new information or
future events.
i IDC estimates and Fitbit shipments of Charge, Charge HR and
Charge 2 Q2 ’17 Q1 ‘18 in North America, UK and Germany.
ii Battery life varies with use and other factors.
iii IDC Forecast published June 2018.
iv Water resistant to 50M.
v Smartphone notifications when phone is nearby; compatible
with Android and iOS; Windows coming soon. Accept or reject incoming
calls from your wrist and take the call from your phone. Fitbit Pay is
available with Fitbit Charge 3 Special Edition in Americas and Europe,
Middle East and Africa (coming soon), and is available with all in-box
devices in Asia Pacific (available in November). Battery life varies
with use and other factors.
vi Includes Fitbit Alta HR™, Fitbit Charge HR™, Fitbit Charge
2®, Fitbit Charge 3™, Fitbit Blaze®, Fitbit Surge®,
Fitbit Ionic™, Fitbit Ionic: adidas edition™, and Fitbit Versa™.
vii As of August 8, 2018.
View source version on businesswire.com:
https://www.businesswire.com/news/home/20181004005218/en/
Fitbit, Inc.
Jen Ralls, 415-941-0037
PR@fitbit.com
Source: Fitbit, Inc.