Fitbit Announces Global Availability of First Wearable for Kids, Fitbit Ace

Fitbit Ace encourages kids and families to stay healthy and active together while allowing parents to safeguard their kids’ privacy and review activity in the new Fitbit family account

SAN FRANCISCO--(BUSINESS WIRE)-- Fitbit, Inc. (NYSE: FIT) the leading global wearables brand, announced today the availability of Fitbit Ace™ at major retailers worldwide for $99.95 (USD). Designed for kids ages 8 and older, Ace motivates with customizable step, active minute and sleep goals, celebratory messages and badges, and challenges for the whole family. With an adjustable, showerproof wristband available in two vibrant colors and up to 5 days battery life,i Ace is designed to keep pace with kids’ busy lives. With Ace, parents are in control and can manage who their children connect with and what information they see in the Fitbit app that will motivate them most.

With childhood obesity rates continuing to riseii and two in three kids inactive every day,iii parents are looking for ways to encourage a more healthy, active lifestyle. According to a Fitbit study, parents cite screen time as an ongoing challenge in getting their kids to be active (58%).iv Seventy-five percent of parents said they are interested in the use of fitness trackers to help them keep their kids active.iv

“Fitbit Ace opens up a direct line of communication across the family to help parents and their children understand how physical activity impacts overall wellbeing and health,” said Dr. Ryan Rhodes, exercise psychologist, Director of the Behavioural Medicine Lab (BMED) at the University of Victoria, and member of the Fitbit Advisory Panel. “When parents have insight into their kids’ activity, they are better positioned to then promote less screen-time and more physical activity in a fun and motivating way.”

When designing Fitbit Ace and the Fitbit family account, Fitbit considered privacy throughout the user experience for both parents and kids and built in safeguards and controls to help ensure a safe and positive experience. Parental consent is required to create an account for kids, and Fitbit’s family account allows parents to approve who their children connect with, and view activity and progress. Parents can help manage what stats their kid sees in the app to only include what motivates them most. Kids have access to appropriate stats for their age, including steps, active minutes and sleep; it won’t highlight calorie intake, weight and body fat/BMI, or public social features.

About Fitbit Ace:

  • Tracks their activity and sleep: Helps develop healthy habits by trackingsteps, active minutes and sleep; goals default to international health guidelines for activity (60 minutes)v and sleep (9 hours).vi
  • Reminds them to move: Reduces sedentary time with personalized reminders to move each hour.
  • Motivates and rewards them for moving: Encourages kids to build healthy habits with daily or weekend challenges and collectible badge rewards. Kids (and parents) can see their stats, badges earned, progress toward their goals, and more in the Fitbit app.vii
  • Family account: Brings families together and keeps everyone engaged with added motivation and accountability; parents can view their kid’s activity, and manage what stats they see in the app.
  • More information about Fitbit Ace can be found at www.fitbit.com/ace.

Pricing and availability

Fitbit Ace is available today at global retail partner stores worldwide, including major North American retailers Amazon, Best Buy, Kohl’s, and Target. The device is also available for sale at Fitbit.com and major online retailers for $99.95 (USD) in power purple and electric blue.

About Fitbit, Inc. (NYSE: FIT)

Fitbit helps people lead healthier, more active lives by empowering them with data, inspiration and guidance to reach their goals. As the leading global wearables brand, Fitbit designs products and experiences that track and provide motivation for everyday health and fitness. Fitbit’s diverse line of innovative and popular products include Fitbit Blaze®, Fitbit Charge 2®Fitbit Alta HR™, Fitbit Alta®Fitbit Ace™, Fitbit Flex 2®, and Fitbit Zip® activity trackers, as well as the Fitbit Ionic™ and Fitbit Versa™ smartwatches, Fitbit Flyer™ wireless headphones and Fitbit Aria 2™ Wi-Fi Smart Scales. Fitbit products are carried in over 45,000 retail stores and in 86 countries around the globe. Powered by one of the world’s largest social fitness networks and databases of health and fitness data, the Fitbit platform delivers personalized experiences, insights and guidance through leading software and interactive tools, including the Fitbit and Fitbit Coach apps, and the Fitbit OS for smartwatches. Fitbit Health Solutions develops health and wellness solutions designed to help increase engagement, improve health outcomes, and drive a positive return for employers, health plans and health systems.

Fitbit and the Fitbit logo are trademarks or registered trademarks of Fitbit, Inc. in the U.S. and other countries. Additional Fitbit trademarks can be found at www.fitbit.com/legal/trademark-list. Third-party trademarks are the property of their respective owners.

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i Battery life varies with use and other factors.

ii World Health Organization, http://www.who.int/dietphysicalactivity/childhood/en/.

iii World Health Organization, http://www.who.int/dietphysicalactivity/childhood/en/ and U.S. Department of Health and Human Services, President's Council on Sports, Fitness & Nutrition, https://www.hhs.gov/fitness/resource-center/facts-and-statistics/index.html#footnote-1.

iv Fitbit Primary Research Study, February 2018

v World Health Organization, Physical activity and young people, http://www.who.int/dietphysicalactivity/factsheet_young_people/en/.

vi CDC, 2010, https://www.cdc.gov/healthyyouth/health_and_academics/pdf/pa-pe_paper.pdf and 24 Hour Movement Guidelines http://www.csep.ca/view.asp?x=696.

vii Compatible with most Android, iOS and Windows devices; see list of compatible devices at www.fitbit.com/devices.

Fitbit, Inc.
Jen Ralls, 415-941-0037

Source: Fitbit, Inc.