New Works with Fitbit® partnerships integrate your Fitbit data to
deliver personalized nutrition plans and food service with Habit,
connect at-home Peloton rides to your holistic goals, and give you
credit for your VirZOOM virtual reality fitness experiences
LAS VEGAS--(BUSINESS WIRE)--
– CES Booth #44006 – Fitbit (NYSE:
FIT), the leader in the connected health and fitness market, today
announced partnerships with three cutting-edge brands in the health and
fitness space as part of the growing list of popular products and
services that have joined the Works with Fitbit® program.
the world’s first complete personalized nutrition solution, leverages
Fitbit data to create customized food recommendations and nutrition
the company that created a revolutionary indoor bike that brings live
and on-demand studio classes into your home, automatically shares
post-ride metrics to your Fitbit® app so you can see the
impact on your overall health and fitness.
online multiplayer virtual reality sports games, gives you credit for
your VR bike ride directly in your Fitbit app, providing a fun,
gamified approach to meeting your workout goals.
Works with Fitbit® lets developers, brands and Fitbit users
connect the Fitbit platform to popular health and wellness apps,
services and hardware products, making it easier for consumers to
achieve their wellness goals. As the first company in the category to
offer an open API, Fitbit has the flexibility to partner with top brands
and developers, no matter what platform they choose, across areas such
as exercise equipment, gaming, hospitality, nutrition and wellness.
Today, thousands of companies are leveraging this program.
“We embrace new partnerships with brands that share our goal of creating
experiences that enable people to lead a healthier, more active
lifestyle and we are always looking for fun, innovative ways to keep our
community engaged and motivated on their health and fitness journey,”
said Tim Rosa, Senior Vice President and Chief Marketing Officer at
Fitbit. “Whether you enjoy racing through a virtual reality world as an
F1 driver, or you are motivated to pedal your heart out with a group
class in the comfort of your own home, the Works with Fitbit
program makes it easy for users to enjoy, track and measure their health
and fitness stats all in one spot.”
Receive Tailored Nutrition and Food Recommendations with Habit
By sharing your Fitbit data directly with Habit, you can get even more
informed and personalized daily nutrition suggestions.
Habit will incorporate weight, body fat percentage and calories burned
from the Fitbit app as biometric data points that are then measured
and analyzed along with your health goals, food preferences and over
60 nutrition-related biomarkers to create a nutrition plan and fresh,
doorstep-delivered meals that are tailored to you.
For example, if your goal is to lose 10 pounds, but your daily
activity isn’t sufficient to meet this goal, Habit could adjust
(decrease) your daily calorie recommendation and modify the amounts
and types of carbs, fat and protein you should eat to help you meet
As your data changes in the Fitbit app, Habit will leverage the
real-time updates to make adjustments and re-calculate your nutrition
plan, coaching support and food recommendations.
Fitbit and Habit will continue to expand this integration by
incorporating additional Fitbit data, including sleep stats and health
and fitness goals, into the Habit recommendation platform.
Capture Every Mile You Ride with Peloton
Launching on Peloton bikes this week, your Peloton ride metrics will
sync directly to the Fitbit app, making it easy for you to see the
impact your ride has on your day and helping you reach your fitness
With an easy on-bike setup, your Peloton metrics will automatically
sync to your Fitbit account after each ride.
Each Peloton ride will be logged as an exercise in the Fitbit app
where you can view your workout summary, including name of ride and
instructor, the length of time, distance and calories burned.
If you’re wearing a Fitbit device that tracks heart rate, such as Fitbit
Charge 2™, your Fitbit heart rate data will also be captured in
your exercise log in the Fitbit app.
By syncing your Peloton workouts with your Fitbit account, all your
data will be in one central location so you can view a more complete
picture of your overall health and fitness.
Get Credit for your VR Gaming Workout with VirZOOM
With the Fitbit and VirZOOM partnership, you can take a fun, gamified
approach to reaching your health and fitness goals through virtual
reality play. As you pedal on your VirZOOM VR Bike in the real world,
you are propelled through a virtual world as an F1 driver, tank
commander, a Pegasus and more.
VirZOOM offers an easy online setup so all of your VirZOOM vSports and
VirZOOM VR bike play will automatically sync to your Fitbit account,
giving you credit toward your goals.
Each workout will be logged as an exercise in the Fitbit app and will
include workout duration, distance pedaled and calories burned.
If you wear a Fitbit device that tracks heart rate during your VirZOOM
session, your Fitbit heart rate data will also be captured in your
exercise log in the Fitbit app.
By syncing your VirZOOM workouts with your Fitbit account, all of your
data will be in one centralized location so you can view a more
complete picture of your overall health and fitness.
The Growing Works with Fitbit® Ecosystem
Habit, Peloton and VirZOOM join thousands of popular health and fitness
apps, services, hardware products, games and interactive entertainment
that are integrated into the Works with Fitbit ecosystem,
including Lose It!, MapMyFitness, MINDBODY Connect®, MyFitnessPal,
Strava, Thermos® Connected Hydration Bottle with Smart Lid, Walgreens
Balance® Rewards and Weight Watchers. Other notable partners that
recently joined the program include Amazon Alexa and popular video game
The Fitbit skill for Alexa, the brain behind Amazon
Echo, recognizes a wide range of voice-enabled requests about your
Fitbit activities for any day within the previous week, including how
you slept last night, how many active minutes you’ve logged, or the
number of calories you’ve burned—all without needing to check your
tracker or Fitbit app. To get started, enable the Fitbit skill and
say, “Alexa, ask Fitbit how I’m doing.”
Through the NBA
2K17 partnership, Fitbit users who achieve 10,000 steps in a day
will receive a temporary attribute boost to their MyPLAYER in NBA 2K17
for two consecutive games, enhancing their MyPLAYER’s performance on
Fitbit at CES® 2017
Visit the Fitbit booth at CES to learn more about the new Works with
Fitbit® partnerships and experience the entire Fitbit platform of
connected health and fitness products that help motivate millions to
reach their health and fitness goals – Tech West: Sands Expo at The
Venetian, Level 2, #44006.
About Fitbit, Inc. (NYSE: FIT)
Fitbit helps people lead healthier, more active lives by empowering them
with data, inspiration and guidance to reach their goals. As the leader
in the connected health and fitness category, Fitbit designs products
and experiences that track everyday health and fitness. Fitbit’s diverse
line of award-winning products includes Fitbit Surge®, Fitbit Blaze™,
Charge 2™, Fitbit Charge
HR™, Alta™, Fitbit
Flex 2™, Fitbit Flex®,
and Fitbit Zip®
activity trackers, as well as the Aria® Wi-Fi
Smart Scale. Fitbit products are carried in 54,000 retail stores and in
65 countries around the globe. Fitbit Group Health uses the power of
the Fitbit activity trackers, software, and services to deliver
innovative solutions for corporate wellness, weight management,
insurance and clinical research. Fitstar by Fitbit offers a digital
health and fitness platform that helps and inspires users to get fit
anytime, anywhere, and has a footprint of over 6.8 million
downloads across the Fitstar Personal Trainer and Fitstar Yoga apps with
availability in 155 countries.
Fitbit and the Fitbit logo are trademarks or registered trademarks of
Fitbit, Inc. in the US and other countries. Additional Fitbit trademarks
can be found at www.fitbit.com/legal/trademark-list.
Third-party trademarks are the property of their respective owners.
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Source: Fitbit, Inc.