New Trainers, Additional Exercises and Tailored Music Deliver Even
Greater Customization and More Motivation to Help You Reach Your Goals
LAS VEGAS--(BUSINESS WIRE)--
CES Booth #44006 – Today, Fitstar™
by Fitbit is launching a brand-new app experience that helps you
achieve your fitness goals through an enhanced personalized and guided
workout journey. The new Fitstar
Personal Trainer app features tailored workouts and recommendations
based on your Fitstar and Fitbit® activities. More robust guidance and
coaching will help you work out smarter and get the most out of the
Fitbit ecosystem. Plus, new trainers to choose from, an expanded library
of exercises, customizable music, and a refreshed look provide
Fitstar Personal Trainer allows you to get fit anytime, anywhere,
whether at home or on the go with adaptive video workouts that evolve as
you progress. The app uses your own feedback to ensure each routine is
built to match your fitness level, and personalized to your strength and
stamina. Fitstar Personal Trainer features four comprehensive exercise
programs with hundreds of moves, as well as dozens of Freestyle sessions
such as “10-Minute Abs” and “Traveler 10,” which are a great way to mix
up fitness routines and see real results. In fact,
Fitstar data shows the effectiveness of these workouts; 85% of people
who use Fitstar Personal Trainer for at least five sessions report an
increase in strength1.
For the first time, Fitstar will provide a range of recommended workouts
based on your activities tracked with a Fitbit device and deliver them
right to your Fitbit and Fitstar Personal Trainer apps. Fitbit users
will see these workouts in the new “Guidance” tab coming soon to the
Fitbit app, and Fitstar users will find them in the Recommended workouts
section of their dashboard. With this feature, if a user runs five miles
wearing a Fitbit device, Fitstar might suggest a customized Fitstar
Personal Trainer session that rests the legs and focuses on abs and
arms. All users, both those who track or don’t track activities with a
Fitbit device, will also receive workout recommendations in both apps
based on the sessions people in similar demographics are doing.
“Since joining the Fitbit family in 2014, we’ve known the marriage of
wearables and our dynamic video workouts would lead to more effective
and relevant fitness programs,” said Mike Maser, Co-Founder and VP of
Fitstar by Fitbit. “The redesigned Fitstar Personal Trainer app takes
the next step in realizing this vision. For example, by intelligently
matching your Fitbit-tracked activities with Fitstar's huge array of
content, we're delivering smarter guidance that allows people to target
specific muscle groups in order to reach their goals faster.”
The redesigned Fitstar Personal Trainer app experience includes:
Recommended workouts: Fitstar
will recommend workouts based on your daily activity tracked with a
Fitbit device in the new “Guidance” tab, providing customized fitness
guidance to better help you reach your goals.
Two certified personal trainers:
Choose between Adrian and Lea who will guide you on your fitness
journey. You can decide who motivates you more and switch between the
two personalities as you see fit.
Fitstar Radio: Personalize your
workout soundtrack with Fitstar Radio, which offers several popular
music stations from Pop to Hip Hop to motivate you while you exercise.
New look and feel: A new,
redesigned look and feel provides a fresh and inspiring exercise
experience that you can view on a wide variety of formats, from mobile
phones to the latest high-def TVs.
More moves: An expanded
library of new bodyweight and cardio exercises for every fitness
level, with more to be added regularly.
Fitstar Personal Trainer is available worldwide
today in English, French, German, Portuguese and Spanish. The app
is accessible via Wi-Fi on iOS devices, Android phones, and online; it
also works with Chromecast and Airplay.
Fitstar Personal Trainer Premium provides access to unlimited
personalized workouts and the entire Freestyle catalog for $7.99
USD/month or $39.99 USD/year.
Fitstar Personal Trainer Basic provides access to two “Get Moving”
customized sessions per week and some Freestyle workouts for free.
The app can be downloaded for free on the App
Store and Google
Play, as well as accessed online.
Fitbit at CES® 2017
Visit the Fitbit booth at CES to see the new Fitstar by Fitbit app, and
experience the entire Fitbit platform of connected health and fitness
products that help motivate millions to reach their health and fitness
goals – Tech West: Sands Expo at The Venetian, Level 2, #44006.
Today Fitbit also announced enhancements to its health and fitness
platform, and yesterday revealed new partnerships with Habit, Peloton
and VirZOOM as part of the Works With Fitbit® program; see all
press releases and download images at www.fitbit.com/press.
For more information on Fitbit, please visit www.fitbit.com
About Fitbit, Inc. (NYSE: FIT)
Fitbit helps people lead healthier, more active lives by empowering them
with data, inspiration and guidance to reach their goals. As the leader
in the connected health and fitness category, Fitbit designs products
and experiences that track everyday health and fitness. Fitbit’s diverse
line of award-winning products includes Fitbit Surge®, Fitbit Blaze™,
Charge 2™, Fitbit Charge
HR™, Alta™, Fitbit
Flex 2™, Fitbit Flex®,
and Fitbit Zip®
activity trackers, as well as the Aria® Wi-Fi
Smart Scale. Fitbit products are carried in 54,000 retail stores and in
64 countries around the globe. Fitbit Group Health uses the power of
the Fitbit activity trackers, software, and services to deliver
innovative solutions for corporate wellness, weight management,
insurance and clinical research. Fitstar by Fitbit offers a digital
health and fitness platform that helps and inspires users to get fit
anytime, anywhere, and has a footprint of over 6.8 million
downloads across the Fitstar Personal Trainer and Fitstar Yoga apps,
with availability in 155 countries.
Fitbit and the Fitbit logo are trademarks or registered trademarks of
Fitbit, Inc. in the US and other countries. Additional Fitbit trademarks
can be found at www.fitbit.com/legal/trademark-list.
Third-party trademarks are the property of their respective owners.
Connect with Fitbit on Facebook, Instagram or Twitter and
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1 Source: Fitstar January – June 2016 anonymous and
aggregated user data.
View source version on businesswire.com: http://www.businesswire.com/news/home/20170105005099/en/
Source: Fitbit, Inc.