NYSE: FIT $ 5.40 +0.01 +0.19% Volume: 3,910,691 March 24, 2017
01/05/2017

Fitbit Launches Redesigned Fitstar Personal Trainer App to Help You Work Out Smarter with Recommended Workouts Based on Fitbit Activity

New Trainers, Additional Exercises and Tailored Music Deliver Even Greater Customization and More Motivation to Help You Reach Your Goals Faster

LAS VEGAS--(BUSINESS WIRE)-- CES Booth #44006 – Today, Fitstar™ by Fitbit is launching a brand-new app experience that helps you achieve your fitness goals through an enhanced personalized and guided workout journey. The new Fitstar Personal Trainer app features tailored workouts and recommendations based on your Fitstar and Fitbit® activities. More robust guidance and coaching will help you work out smarter and get the most out of the Fitbit ecosystem. Plus, new trainers to choose from, an expanded library of exercises, customizable music, and a refreshed look provide greater inspiration.

Fitstar Personal Trainer allows you to get fit anytime, anywhere, whether at home or on the go with adaptive video workouts that evolve as you progress. The app uses your own feedback to ensure each routine is built to match your fitness level, and personalized to your strength and stamina. Fitstar Personal Trainer features four comprehensive exercise programs with hundreds of moves, as well as dozens of Freestyle sessions such as “10-Minute Abs” and “Traveler 10,” which are a great way to mix up fitness routines and see real results. In fact, Fitstar data shows the effectiveness of these workouts; 85% of people who use Fitstar Personal Trainer for at least five sessions report an increase in strength1.

For the first time, Fitstar will provide a range of recommended workouts based on your activities tracked with a Fitbit device and deliver them right to your Fitbit and Fitstar Personal Trainer apps. Fitbit users will see these workouts in the new “Guidance” tab coming soon to the Fitbit app, and Fitstar users will find them in the Recommended workouts section of their dashboard. With this feature, if a user runs five miles wearing a Fitbit device, Fitstar might suggest a customized Fitstar Personal Trainer session that rests the legs and focuses on abs and arms. All users, both those who track or don’t track activities with a Fitbit device, will also receive workout recommendations in both apps based on the sessions people in similar demographics are doing.

“Since joining the Fitbit family in 2014, we’ve known the marriage of wearables and our dynamic video workouts would lead to more effective and relevant fitness programs,” said Mike Maser, Co-Founder and VP of Fitstar by Fitbit. “The redesigned Fitstar Personal Trainer app takes the next step in realizing this vision. For example, by intelligently matching your Fitbit-tracked activities with Fitstar's huge array of content, we're delivering smarter guidance that allows people to target specific muscle groups in order to reach their goals faster.”

The redesigned Fitstar Personal Trainer app experience includes:

  • Recommended workouts: Fitstar will recommend workouts based on your daily activity tracked with a Fitbit device in the new “Guidance” tab, providing customized fitness guidance to better help you reach your goals.
  • Two certified personal trainers: Choose between Adrian and Lea who will guide you on your fitness journey. You can decide who motivates you more and switch between the two personalities as you see fit.
  • Fitstar Radio: Personalize your workout soundtrack with Fitstar Radio, which offers several popular music stations from Pop to Hip Hop to motivate you while you exercise.
  • New look and feel: A new, redesigned look and feel provides a fresh and inspiring exercise experience that you can view on a wide variety of formats, from mobile phones to the latest high-def TVs.
  • More moves: An expanded library of new bodyweight and cardio exercises for every fitness level, with more to be added regularly.

Availability

Fitstar Personal Trainer is available worldwide today in English, French, German, Portuguese and Spanish. The app is accessible via Wi-Fi on iOS devices, Android phones, and online; it also works with Chromecast and Airplay.

  • Fitstar Personal Trainer Premium provides access to unlimited personalized workouts and the entire Freestyle catalog for $7.99 USD/month or $39.99 USD/year.
  • Fitstar Personal Trainer Basic provides access to two “Get Moving” customized sessions per week and some Freestyle workouts for free.
  • The app can be downloaded for free on the App Store and Google Play, as well as accessed online.

Fitbit at CES® 2017

Visit the Fitbit booth at CES to see the new Fitstar by Fitbit app, and experience the entire Fitbit platform of connected health and fitness products that help motivate millions to reach their health and fitness goals – Tech West: Sands Expo at The Venetian, Level 2, #44006.

Today Fitbit also announced enhancements to its health and fitness platform, and yesterday revealed new partnerships with Habit, Peloton and VirZOOM as part of the Works With Fitbit® program; see all press releases and download images at www.fitbit.com/press. For more information on Fitbit, please visit www.fitbit.com and www.fitstar.com.

About Fitbit, Inc. (NYSE: FIT)

Fitbit helps people lead healthier, more active lives by empowering them with data, inspiration and guidance to reach their goals. As the leader in the connected health and fitness category, Fitbit designs products and experiences that track everyday health and fitness. Fitbit’s diverse line of award-winning products includes Fitbit Surge®Fitbit Blaze™, Fitbit Charge 2™Fitbit Charge HR™Alta™Fitbit Charge™, Fitbit Flex 2™, Fitbit Flex®, Fitbit One® and Fitbit Zip® activity trackers, as well as the Aria® Wi-Fi Smart Scale. Fitbit products are carried in 54,000 retail stores and in 64 countries around the globe. Fitbit Group Health uses the power of the Fitbit activity trackers, software, and services to deliver innovative solutions for corporate wellness, weight management, insurance and clinical research. Fitstar by Fitbit offers a digital health and fitness platform that helps and inspires users to get fit anytime, anywhere, and has a footprint of over 6.8 million downloads across the Fitstar Personal Trainer and Fitstar Yoga apps, with availability in 155 countries.

Fitbit and the Fitbit logo are trademarks or registered trademarks of Fitbit, Inc. in the US and other countries. Additional Fitbit trademarks can be found at www.fitbit.com/legal/trademark-list. Third-party trademarks are the property of their respective owners.

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1 Source: Fitstar January – June 2016 anonymous and aggregated user data.

Source: Fitbit, Inc.

Fitbit, Inc.

Alexis McDowel, 415-941-0037

PR@fitbit.com