Fitbit’s first Bluetooth headphones feature a durable, sweatproof
design and customizable fit, delivering motivation through clear sound
and powerful bass
SAN FRANCISCO--(BUSINESS WIRE)--
Fitbit (NYSE:FIT),
the leading global wearables brand, today introduced Fitbit
Flyer™, the ultimate wireless headphones for fitness that combine
powerful audio with a durable, sweatproof design and customizable fit to
keep you motivated through even the toughest workouts. The first
wireless headphones to incorporate cutting-edge technology from Waves
MaxxAudio, Flyer delivers two sound profiles so you can personalize your
listening experience. With seamless connectivity to Fitbit’s new Fitbit
Ionic™ smartwatch, listen to your favorite music, top stations from
Pandora1, or Audio Coaching sessions (through the new Fitbit
Coach app) all without your phone.2 Flyer is available for
presale today with retail availability in October 2017.
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Fitbit launches Fitbit Flyer, wireless headphones built for fitness, that seamlessly connects to Fitbit’s new Fitbit Ionic smartwatch to motivate you during any workout. (Photo: Business Wire)
Fitbit Flyer, wireless headphones built for fitness, feature a durable, sweatproof design and customizable fit, delivering motivation through clear sound and powerful bass. (Photo: Business Wire)
"As we launch our first smartwatch with on-device music, providing
quality wireless headphones to better help users reach their goals is a
natural extension of our product offerings,” said James Park, CEO and
co-founder of Fitbit. “Coupled with research that shows 64% of fitness
tracker owners are interested in purchasing wireless headphones, it
makes sense for us to bring our unparalleled health and fitness
expertise to this space to deliver what our consumers are looking for
most: great fit they can count on all day and for any workout, along
with high quality sound to keep them motivated.”
Connect Flyer to the new Fitbit Ionic and listen to your favorite music
to keep you motivated during workouts. Plus, listen to new
expert-designed running and walking Audio
Coaching sessions to help you increase endurance, speed and form on
your own schedule. (Accessible in the Fitbit Coach app on your
smartphone this Fall, coming on-device to Ionic in 2018.)
Designed to withstand the toughest workouts
Built with fitness in mind, Flyer’s durable design includes a
hydrophobic nano-coating that is rain, splash and sweatproof. A series
of interchangeable ear tips, wings and fins allow you to personalize the
fit of your headphones to ensure comfort and a secure fit in your ear
throughout any workout. With up to six hours of playtime, you will
likely tire out before your headphones do. If you need some extra
battery life, Flyer’s 15-minute quick charge provides an extra hour of
playtime. Learn more about Flyer’s features here.
“I see the positive effect music has on my clients every day, giving
them the added push to workout harder and longer,” said Harley
Pasternak, Fitbit Ambassador. “With Fitbit Flyer, you get great looking,
comfortable headphones that work perfectly with my new Fitbit
smartwatch. Paired with great sound quality, it will help keep your
focus where it belongs – on your next repetition or walk – instead of
worrying about your headphones staying in your ears.”
High quality sound delivers workout motivation
Flyer has been precision engineered to offer high quality, clear audio
with dynamic range, including features like AAC wireless codec and
Passive Noise Isolation to improve sound quality and reduce the
distraction of outside noises. With two different sound settings
on-device – Signature and Power Boost – you can select the profile
that’s right for you by using the control box right on your headphones.
As the first headphones to incorporate Waves MaxxAudio technology, which
is used for audio production in hit records, major motion pictures and
video games, Flyer’s Power Boost setting amplifies bass for a
high-fidelity sound experience.
Essential features for all-day listening
Flyer’s durable design and superior sound quality make these headphones
perfect for everyday wear – beyond workouts. The 3-button control box
lets you easily adjust sound, pause music and change songs on the go,
while audio prompts keep you looped into incoming calls, battery life,
song volume and more. With multi-device connectivity, you can
simultaneously connect to two Bluetooth devices at once, making it easy
to switch back and forth between listening to music on a computer or
Fitbit Ionic to accepting a call on your phone, or even chatting with
your digital assistant including Cortana, Google Assistant or Siri. The
dual microphone enables high quality hands-free phone calls, reducing
external noises, such as wind and crowd-noise to ensure voice clarity.
Pricing and availability
Fitbit Flyer is available in two colors, lunar gray or nightfall blue,
for presale today on Fitbit.com and select online retailers tomorrow for
$129.95. Flyer will be available in stores worldwide in October 2017 and
at major North American retailers such as Amazon, Best Buy, Brookstone,
Nordstrom and Target.
Today, Fitbit also announced
Fitbit Ionic, Fitbit Aria 2, and a new premium guidance and coaching
offering; see all press releases and download images at www.fitbit.com/press.
About Fitbit, Inc. (NYSE: FIT)
Fitbit helps people lead healthier, more active lives by empowering them
with data, inspiration and guidance to reach their goals. As the leading
global wearables brand, Fitbit designs products and experiences that
track and provide motivation for everyday health and fitness. Fitbit’s
diverse line of innovative and popular products includes Fitbit Surge®, Fitbit Blaze®,
Fitbit
Charge 2®, Alta
HR™, Alta®,
Fitbit
Flex 2®, Fitbit One®
and Fitbit Zip®
activity trackers, as well as the Fitbit
Ionic™ smartwatch, Fitbit
Flyer™ wireless headphones and Fitbit Aria® and Fitbit
Aria 2™ Wi-Fi Smart Scales. Fitbit products are carried in 55,000
retail stores across 65 countries around the globe. Powered by one of
the world’s largest social fitness networks and databases of health and
fitness data, the Fitbit platform delivers personalized experiences,
insights and guidance through leading software and interactive tools,
including the Fitbit and Fitbit Coach apps, Guided Health Programs, and
the Fitbit OS for smartwatches. Fitbit Health Solutions develops health
and wellness solutions designed to help increase engagement, improve
health outcomes, and drive a positive return for employers, health plans
and health systems.
Fitbit and the Fitbit logo are trademarks or registered trademarks of
Fitbit, Inc. in the U.S. and other countries. Additional Fitbit
trademarks can be found at www.fitbit.com/legal/trademark-list.
Third-party trademarks are the property of their respective owners.
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Forward-Looking Statements
This press release contains forward-looking statements, within the
meaning of the safe harbor provisions of the Private Securities
Litigation Reform Act of 1995, that involve risks and uncertainties
including, among other things, statements regarding the future retail
availability of Fitbit Flyer as well as the future availability of other
products and features described in this release, including Fitbit’s new
personalized guidance and coaching offering including Fitbit Coach and
Audio Coaching. These forward-looking statements are only predictions
and may differ materially from actual results due to a variety of
factors, including the effects of the highly competitive market in which
we operate, including competition from much larger technology companies;
any inability to successfully develop and introduce new products,
features, and services or enhance existing products and services;
product liability issues, security breaches or other defects; and other
factors discussed under the heading “Risk Factors” in our most recent
report on Form 10-Q filed with the Securities and Exchange Commission.
All forward-looking statements contained herein are based on information
available to us as of the date hereof and we do not assume any
obligation to update these statements as a result of new information or
future events.
1 Requires Pandora Plus subscription, or higher, which is
available in the U.S. only.
2 Fitbit Coach app and Audio Coaching sessions in the app
will be available in Fall 2017. Audio Coaching sessions on Fitbit Ionic
will be available in 2018.

View source version on businesswire.com: http://www.businesswire.com/news/home/20170828005306/en/
Source: Fitbit, Inc.