NYSE: FIT $ 7.14 +0.17 +2.44% Volume: 7,103,538 December 11, 2017
08/28/2017

Fitbit Launches Fitbit Flyer, Wireless Headphones Built for Fitness

Fitbit’s first Bluetooth headphones feature a durable, sweatproof design and customizable fit, delivering motivation through clear sound and powerful bass

SAN FRANCISCO--(BUSINESS WIRE)-- Fitbit (NYSE:FIT), the leading global wearables brand, today introduced Fitbit Flyer™, the ultimate wireless headphones for fitness that combine powerful audio with a durable, sweatproof design and customizable fit to keep you motivated through even the toughest workouts. The first wireless headphones to incorporate cutting-edge technology from Waves MaxxAudio, Flyer delivers two sound profiles so you can personalize your listening experience. With seamless connectivity to Fitbit’s new Fitbit Ionic™ smartwatch, listen to your favorite music, top stations from Pandora1, or Audio Coaching sessions (through the new Fitbit Coach app) all without your phone.2 Flyer is available for presale today with retail availability in October 2017.

This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20170828005306/en/

Fitbit launches Fitbit Flyer, wireless headphones built for fitness, that seamlessly connects to Fit ...

Fitbit launches Fitbit Flyer, wireless headphones built for fitness, that seamlessly connects to Fitbit’s new Fitbit Ionic smartwatch to motivate you during any workout. (Photo: Business Wire)

Fitbit Flyer, wireless headphones built for fitness, feature a durable, sweatproof design and customizable fit, delivering motivation through clear sound and powerful bass. (Photo: Business Wire)

Fitbit Flyer, wireless headphones built for fitness, feature a durable, sweatproof design and customizable fit, delivering motivation through clear sound and powerful bass. (Photo: Business Wire)

"As we launch our first smartwatch with on-device music, providing quality wireless headphones to better help users reach their goals is a natural extension of our product offerings,” said James Park, CEO and co-founder of Fitbit. “Coupled with research that shows 64% of fitness tracker owners are interested in purchasing wireless headphones, it makes sense for us to bring our unparalleled health and fitness expertise to this space to deliver what our consumers are looking for most: great fit they can count on all day and for any workout, along with high quality sound to keep them motivated.”

Connect Flyer to the new Fitbit Ionic and listen to your favorite music to keep you motivated during workouts. Plus, listen to new expert-designed running and walking Audio Coaching sessions to help you increase endurance, speed and form on your own schedule. (Accessible in the Fitbit Coach app on your smartphone this Fall, coming on-device to Ionic in 2018.)

Designed to withstand the toughest workouts

Built with fitness in mind, Flyer’s durable design includes a hydrophobic nano-coating that is rain, splash and sweatproof. A series of interchangeable ear tips, wings and fins allow you to personalize the fit of your headphones to ensure comfort and a secure fit in your ear throughout any workout. With up to six hours of playtime, you will likely tire out before your headphones do. If you need some extra battery life, Flyer’s 15-minute quick charge provides an extra hour of playtime. Learn more about Flyer’s features here.

“I see the positive effect music has on my clients every day, giving them the added push to workout harder and longer,” said Harley Pasternak, Fitbit Ambassador. “With Fitbit Flyer, you get great looking, comfortable headphones that work perfectly with my new Fitbit smartwatch. Paired with great sound quality, it will help keep your focus where it belongs – on your next repetition or walk – instead of worrying about your headphones staying in your ears.”

High quality sound delivers workout motivation

Flyer has been precision engineered to offer high quality, clear audio with dynamic range, including features like AAC wireless codec and Passive Noise Isolation to improve sound quality and reduce the distraction of outside noises. With two different sound settings on-device – Signature and Power Boost – you can select the profile that’s right for you by using the control box right on your headphones. As the first headphones to incorporate Waves MaxxAudio technology, which is used for audio production in hit records, major motion pictures and video games, Flyer’s Power Boost setting amplifies bass for a high-fidelity sound experience.

Essential features for all-day listening

Flyer’s durable design and superior sound quality make these headphones perfect for everyday wear – beyond workouts. The 3-button control box lets you easily adjust sound, pause music and change songs on the go, while audio prompts keep you looped into incoming calls, battery life, song volume and more. With multi-device connectivity, you can simultaneously connect to two Bluetooth devices at once, making it easy to switch back and forth between listening to music on a computer or Fitbit Ionic to accepting a call on your phone, or even chatting with your digital assistant including Cortana, Google Assistant or Siri. The dual microphone enables high quality hands-free phone calls, reducing external noises, such as wind and crowd-noise to ensure voice clarity.

Pricing and availability

Fitbit Flyer is available in two colors, lunar gray or nightfall blue, for presale today on Fitbit.com and select online retailers tomorrow for $129.95. Flyer will be available in stores worldwide in October 2017 and at major North American retailers such as Amazon, Best Buy, Brookstone, Nordstrom and Target.

Today, Fitbit also announced Fitbit Ionic, Fitbit Aria 2, and a new premium guidance and coaching offering; see all press releases and download images at www.fitbit.com/press.

About Fitbit, Inc. (NYSE: FIT)

Fitbit helps people lead healthier, more active lives by empowering them with data, inspiration and guidance to reach their goals. As the leading global wearables brand, Fitbit designs products and experiences that track and provide motivation for everyday health and fitness. Fitbit’s diverse line of innovative and popular products includes Fitbit Surge®Fitbit Blaze®, Fitbit Charge 2®Alta HR™, Alta®, Fitbit Flex 2®, Fitbit One® and Fitbit Zip® activity trackers, as well as the Fitbit Ionic™ smartwatch, Fitbit Flyer™ wireless headphones and Fitbit Aria® and Fitbit Aria 2™ Wi-Fi Smart Scales. Fitbit products are carried in 55,000 retail stores across 65 countries around the globe. Powered by one of the world’s largest social fitness networks and databases of health and fitness data, the Fitbit platform delivers personalized experiences, insights and guidance through leading software and interactive tools, including the Fitbit and Fitbit Coach apps, Guided Health Programs, and the Fitbit OS for smartwatches. Fitbit Health Solutions develops health and wellness solutions designed to help increase engagement, improve health outcomes, and drive a positive return for employers, health plans and health systems.

Fitbit and the Fitbit logo are trademarks or registered trademarks of Fitbit, Inc. in the U.S. and other countries. Additional Fitbit trademarks can be found at www.fitbit.com/legal/trademark-list. Third-party trademarks are the property of their respective owners.

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Forward-Looking Statements

This press release contains forward-looking statements, within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, that involve risks and uncertainties including, among other things, statements regarding the future retail availability of Fitbit Flyer as well as the future availability of other products and features described in this release, including Fitbit’s new personalized guidance and coaching offering including Fitbit Coach and Audio Coaching. These forward-looking statements are only predictions and may differ materially from actual results due to a variety of factors, including the effects of the highly competitive market in which we operate, including competition from much larger technology companies; any inability to successfully develop and introduce new products, features, and services or enhance existing products and services; product liability issues, security breaches or other defects; and other factors discussed under the heading “Risk Factors” in our most recent report on Form 10-Q filed with the Securities and Exchange Commission. All forward-looking statements contained herein are based on information available to us as of the date hereof and we do not assume any obligation to update these statements as a result of new information or future events.

1 Requires Pandora Plus subscription, or higher, which is available in the U.S. only.

2 Fitbit Coach app and Audio Coaching sessions in the app will be available in Fall 2017. Audio Coaching sessions on Fitbit Ionic will be available in 2018.

Source: Fitbit, Inc.

Fitbit, Inc.

Jen Ralls, 415-941-0037

PR@fitbit.com