New Sleep Stages, Sleep Insights and Fitbit Community available this
week in the free Fitbit app
SAN FRANCISCO--(BUSINESS WIRE)--
FIT), the leader in the connected health and fitness market, announced
the availability of Fitbit
Alta HR™ starting today at major retailers across the globe. The
world’s slimmest fitness wristband with continuous heart rate tracking,
Fitbit Alta HR combines the benefits of PurePulse®
technology with automatic exercise recognition, sleep tracking, battery
life of up to seven days, and smart notifications in a slim, versatile
design that fits your personal style. Fitbit’s new software features:
Sleep Stages, Sleep Insights and the Community tab including Feed, will
all be available starting this week in the free Fitbit
app across Android, iOS and Windows devices.
Reach Your Goals in Style with Fitbit Alta HR
Building on the popular Fitbit Alta™, Alta HR provides you with new
health and fitness capabilities that are powered by PurePulse
continuous, wrist-based heart rate tracking, such as better measuring
calorie burn, seeing real-time heart rate zones, viewing resting heart
rate trends, and access to more advanced sleep tracking and insights.
These advancements will help you:
Stay on track toward your health and
weight goals by exercising at the right intensity and tracking
calories in vs. calories burned each day.
Make more informed decisions about your
health by seeing how consistent exercise can improve your resting
heart rate over time.1 A decrease in resting heart rate is
a key indicator of cardiovascular health; changes up or down may
indicate illness or other issues.2
Better understand your sleep quality by
gaining insight into time spent in light, deep and REM sleep as well
as how different activities and habits affect your sleep patterns;
receive personalized insights on how to improve your sleep for better
Alta HR is available today for $149.953 with a Classic
band in black, blue gray, coral or fuchsia. Classic accessory bands,
Luxe premium leather accessories, Luxe metal bracelet and Special
Edition trackers are available for $29.95, $59.95, $99.95 and $179.95,
respectively.4 Designer collections are also available from PUBLIC
Vera Vera Wang and coming soon from Tory
Guidance & Motivation through the Fitbit App to Support You on Your
Fitbit’s new software features provide users with the guidance and
coaching needed to reach their health and fitness goals:
Stages is now available on Fitbit Alta HR,
as well as Fitbit
Blaze devices (English only) via the Fitbit
app on Android, iOS and Windows and on Fitbit.com, and is coming soon
Charge 2. Powered by PurePulse, Sleep Stages uses accelerometer
data and heart rate variability (the changes in time between beats),
plus Fitbit’s proven algorithms to more accurately estimate how long
you spend in light, deep and REM sleep stages, as well as time awake,
each night to help you better understand your sleep quality.
Insights is now available via the
Fitbit app with all Fitbit devices that track sleep.6
Sleep Insights provide actionable guidance and coaching to help you
improve the quality of your sleep and, in turn, your overall health.
As you continue to track your sleep, the insights will become more
personalized to you, your sleep patterns and your activities.
Community will be available this week to
Fitbit app users in the U.S. on Android, iOS and Windows devices.
Community is a new social feature that includes Feed, Friends and
Groups, that offers more engaging ways to connect with friends, family
and groups of like-minded people for support and inspiration as you
progress along your path to better health and fitness.
Fitness Level and Relax guided breathing are
both now available on Fitbit Blaze. Cardio Fitness Level
provides a snapshot of your cardiovascular fitness based on your
estimated VO2 Max, while Relax guided breathing offers two- and
five-minute sessions that are personalized to your breathing rate so
you can gain the benefits of a guided breathing practice.
Switch Up Your Style with New Sport Bands for Fitbit Charge 2
Bringing a new look to Fitbit Charge 2™, the #1 fitness tracker in the
U.S.,7 Fitbit is also releasing new Sport
Band accessories in cobalt, coral and
black, available today for $29.95.8 Featuring a sporty and
stylish look, the smooth, water-resistant bands offer the perfect
accessory for any type of workout. The bands have a breathable,
perforated design that was tested and approved by Fitbit Ambassadors,
including ultra-marathoner Dean Karnazes, cycling legend Jens Voigt and
professional runners Ryan & Sara Hall.
Global Retail Availability
Alta HR and accompanying accessory bands, as well
as Charge 2 Sports Bands can be purchased today at Fitbit.com and in
major North American retailers, such as Amazon.com, Best Buy,
Dick’s Sporting Goods, Kohl’s, Macy’s, Nordstrom, Target, REI and
Verizon. The products are also available starting today at select global
retail partners across Asia Pacific, Europe and Latin America.
About Fitbit, Inc. (NYSE: FIT)
Fitbit helps people lead healthier, more active lives by empowering them
with data, inspiration and guidance to reach their goals. As the leader
in the connected health and fitness category, Fitbit designs products
and experiences that track everyday health and fitness. Fitbit’s diverse
line of award-winning products includes Fitbit Surge®, Fitbit Blaze™,
Charge 2™, Alta
Flex 2™, Fitbit One®
and Fitbit Zip®
activity trackers, as well as the Aria® Wi-Fi
Smart Scale. Fitbit products are carried in 54,000 retail stores and in
65 countries around the globe. Fitbit Group Health uses the power of
the Fitbit activity trackers, software and services to deliver
innovative solutions for corporate wellness, weight management,
insurance and clinical research. Fitstar by Fitbit offers a digital
health and fitness platform that helps and inspires users to get fit
anytime, anywhere, and has a footprint of over 8.3 million downloads
across the Fitstar Personal Trainer and Fitstar Yoga apps, with
availability in 155 countries.
Fitbit and the Fitbit logo are trademarks or registered trademarks of
Fitbit, Inc. in the U.S. and other countries. Additional Fitbit
trademarks can be found at www.fitbit.com/legal/trademark-list.
Third-party trademarks are the property of their respective owners.
Connect with us on Facebook, Instagram or Twitter and
share your Fitbit experience.
1 To view resting heart rate on-device, you can customize the
display settings in the Fitbit app.
2 American Heart Association, http://www.heart.org/HEARTORG/Conditions/More/MyHeartandStrokeNews/All-About-Heart-Rate-Pulse_UCM_438850_Article.jsp#.WHakSLYrJBx
and The Canadian Journal of Cardiology, https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2787005/.
3 Prices listed are on Fitbit.com, pricing at retailers may
4 Tracker sold separately.
5 Loose-fitting accessories may cause variations in your
activity and heart rate stats.
6 Sleep Insights works with Fitbit One, Fitbit Flex, Fitbit
Flex 2, Fitbit Alta, Fitbit Charge, Fitbit Alta HR, Fitbit Charge HR,
Fitbit Charge 2, Fitbit Blaze and Fitbit Surge.
7 The NPD Group, Inc., U.S. Retail Tracking Service, Health &
Fitness Trackers, Smart Watches, September – October 2016, Based on
units and dollars.
8 Tracker sold separately.
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Source: Fitbit, Inc.