NYSE: FIT $ 5.40 +0.01 +0.19% Volume: 3,910,691 March 24, 2017
02/10/2016

Fitbit and Fashion House PUBLIC SCHOOL Partner to Create Designer Accessories for Fitbit Alta

Collaboration for Fitbit’s sleek new tracker unifies style and fitness with urban, edgy, approachable luxury designs for every occasion

SAN FRANCISCO--(BUSINESS WIRE)-- Fitbit (NYSE: FIT), the leader in the connected health and fitness market, today announced a partnership with renowned New York design house PUBLIC SCHOOL to develop a collection of premium, urban chic accessories for Fitbit Alta™. The new fitness wristband from Fitbit is a slim, sleek, customizable device with advanced health and fitness features that make tracking workouts effortless and deliver positive motivation to keep you moving. The PUBLIC SCHOOL for Fitbit accessories elevate the sleek design of Alta by extending PUBLIC SCHOOL’s edgy aesthetic to the device’s easily interchangeable accessory bands. Unique concepts range from high-end bracelets inspired by urban spaces, to more accessible printed sports bands that are at once contemporary and sophisticated. The first of these design concepts will be featured in the PUBLIC SCHOOL Autumn/Winter 2016 Women’s Collection runway show on February 14 during New York Fashion Week.

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PUBLIC SCHOOL co-founders Maxwell Osborne and Dao-Yi Chow, who created chic, urban, edgy concepts fo ...

PUBLIC SCHOOL co-founders Maxwell Osborne and Dao-Yi Chow, who created chic, urban, edgy concepts for Fitbit Alta (Photo: Business Wire)

Fitbit understands users want additional ways to wear their trackers to fit seamlessly into their day and match their personal style – from the gym, to work, to a night out, to special occasions. This fashion-forward collaboration with PUBLIC SCHOOL introduces a completely new, approachable luxury design aesthetic to the Fitbit activity tracker.

“PUBLIC SCHOOL’s approach of bringing the street aesthetic to the runway combined with Fitbit’s mission to fit fitness into your daily life produced an authentic, integrated collaboration with a strong mutual vision,” said Tim Rosa, Vice President of Global Marketing at Fitbit. “The result is a collection of unique design concepts for Fitbit Alta that share a focus on accessibility, function and versatility for everyday life that we believe offer new and compelling ways for our users to express themselves, to fit fitness seamlessly into their lives while staying true to their own unique style.”

“We draw our inspiration from New York City’s vibrant, active street culture and the people that surround us where we work, live and thrive,” said Dao-Yi Chow and Maxwell Osborne, Co-Founders of PUBLIC SCHOOL. “As we work with Fitbit to design the collection for Alta, our goal is to create accessories that inspire, delight and have the versatility to become a modern extension of our users. Together with Fitbit, our vision is to help people move effortlessly from day-to-night with a look that reflects their unique style and attitude – and motivates them to stay healthy and fit.”

PUBLIC SCHOOL for Fitbit Collection

The PUBLIC SCHOOL collection for Fitbit Alta is a tribute to people who are constantly on the move and need versatile, functional yet modern looks. Designs will include products for both men and women in a range of prices and styles:

  • Premium designs: Born and raised in NYC, Designers Dao-Yi Chow and Maxwell Osborne are inspired by local street culture; these unique designs will feature materials like fine metals and custom details to create edgy yet refined styles for Alta
  • Printed sport band designs: These sporty prints with inspirational and bold graphic phrases will feature designs true to the PUBLIC SCHOOL color palette and brand mantras. These bands will easily swap in and out with the tracker depending on your look

Fitbit Alta Accessories

In addition the PUBLIC SCHOOL for Fitbit collection, Alta features stylish and easily interchangeable accessory bands, which connect to the tracker with a custom quick-release feature and are designed with attractive, premium materials including:

  • Classic fitness bands available in black, blue, teal and plum ($29.95 U.S.)
  • Luxe soft, premium hide leather bands available in graphite and blush pink ($59.95 U.S.); camel coming soon
  • Luxe hand-polished stainless steel silver bangle ($99.95 U.S.) coming this summer and shiny gold bangle coming later this year

Along with its variety of fun style options, Alta automatically tracks your all-day activity and sleep and is equipped with Reminders to Move, nudging you to stay active throughout the day for better health, while providing visual feedback on your progress and keeping you connected with the smart notifications you need most on a vibrant, slender display.

Pricing & Availability

PUBLIC SCHOOL for Fitbit accessories are expected to be available later this year at Fitbit.com and select retailers, with international shipping to some countries. The collection of accessories will work with Alta trackers, sold separately ($129.95), which are available now for presale on Fitbit.com and online at major retailers.

About PUBLIC SCHOOL

PUBLIC SCHOOL is a New York story. Designers Dao-Yi Chow and Maxwell Osborne, born and raised in New York City, represent the convergence and restless energy of the city in which they live and work. Founded in 2008, PUBLIC SCHOOL is redefining the landscape for menswear and women’s wear. Chow and Osborne blend high and low references from fashion, music, and art to create a point of view that is both unique and precisely detailed. For more about PUBLIC SCHOOL, visit publicschoolnyc.com, Twitter, Facebook, Instagram: @PUBLICSCHOOLNYC.

About Fitbit, Inc. (NYSE:FIT)

Fitbit helps people lead healthier, more active lives by empowering them with data, inspiration and guidance to reach their goals. As the leader in the connected health and fitness category, Fitbit designs products and experiences that track everyday health and fitness. Fitbit’s diverse line of award-winning products includes Fitbit Surge™, Fitbit Blaze™, Fitbit Charge HR™, Fitbit Alta™, Fitbit Charge™, Fitbit Flex®, Fitbit One® and Fitbit Zip® activity trackers, as well as the Aria® Wi-Fi Smart Scale. Fitbit products are carried in over 48,000 retail stores and more than 55 countries around the globe.

Fitbit, the Fitbit logo, Fitbit Surge, Fitbit Blaze, Fitbit Charge HR, Alta, Fitbit Charge, Fitbit Flex, Fitbit One, Fitbit Zip, Aria, MobileRun, PurePulse, SmartTrack and FitStar are trademarks, service marks and/or registered trademarks of Fitbit, Inc. in the United States and in other countries. All other trademarks, service marks, and product names used herein are the property of their respective owners.

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Forward-Looking Statements

This press release contains forward-looking statements, within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, that involve risks and uncertainties including, among other things, statements regarding the timing of the introduction of the PUBLIC SCHOOL for Fitbit collection and the future retail availability of the Fitbit Alta fitness wristband and related PUBLIC SCHOOL for Fitbit accessories. These forward-looking statements are only predictions and may differ materially from actual results due to a variety of factors, including the effects of the highly competitive market in which we operate, including competition from much larger technology companies; any inability to successfully develop and introduce new products, features, and services or enhance existing products and services; product liability issues, security breaches or other defects; and other factors discussed under the heading “Risk Factors” in our most recent report on Form 10-Q filed with the Securities and Exchange Commission. All forward-looking statements contained herein are based on information available to us as of the date hereof and we do not assume any obligation to update these statements as a result of new information or future events.

Source: Fitbit, Inc.

Fitbit, Inc.

Jen Ralls, 415-941-0037

PR@fitbit.com