NYSE: FIT $ 7.14 +0.17 +2.44% Volume: 7,103,538 December 11, 2017
03/31/2016

Fitbit Ships More Than 1 Million Fitbit Blaze and 1 Million Fitbit Alta Devices in First Month of Availability

Fitbit’s Newest Devices Debut as Top Sellers on Amazon

SAN FRANCISCO--(BUSINESS WIRE)-- Following 18 awards at CES, Fitbit (NYSE:FIT) announced it has shipped more than one million Fitbit Blaze™ devices in its first month of availability, exceeding internal Fitbit sales forecasts. During this time, Fitbit Blaze has captured the ranking of #1 bestselling device in both the smart watch and heart monitor categories on Amazon.

Fitbit also announced that more than one million Fitbit Alta™ devices have shipped since U.S. retail availability began on March 9. Fitbit Alta is also currently one of the top selling devices in the fitness tracker and pedometer categories on Amazon.

Highlights of the consumer response to Fitbit Blaze:

  • More than one million units of Fitbit Blaze have shipped in the first month of retail availability.
  • Fitbit Blaze has earned more than 1,200 customer reviews on Amazon in the last month, with 83% giving Fitbit Blaze a 4- or 5-star rating.

Highlights of the consumer response to Fitbit Alta include:

  • More than one million units of Fitbit Alta have shipped in the first three weeks of retail availability.
  • Fitbit Alta is one of the top selling devices in the fitness tracker and pedometer categories on Amazon.com. Nearly 78% of customer reviews on Amazon give Alta a 4- or 5-star rating.

“At Fitbit, we continue to focus on developing innovative and motivating fitness-first products that our customers love and that help them achieve their health and fitness goals,” said Woody Scal, Chief Business Officer of Fitbit. “The positive response we’ve received to Blaze and Alta demonstrates our continued ability to innovate and drive strong demand for Fitbit® products, which is what has made and kept us the leader in the global wearables category.”

About Fitbit Blaze and Alta

Fitbit Blaze ($199.95 U.S.) – Fitbit’s most motivating and smartest fitness tracker – puts the emphasis on next generation health and fitness features first and foremost, such as PurePulse® continuous, wrist-based heart rate tracking; SmartTrack™ automatic exercise recognition; automatic sleep tracking; and FitStar™ by Fitbit on-screen workouts. Curated to fit your life, Fitbit Blaze includes the smart notifications that matter most, like call, text and calendar alerts, so you can stay connected to what’s important. It also has a long battery life that lasts up to 5 days1, allowing you to keep up with your life, day and night.

Fitbit Blaze and Fitbit Blaze accessory bands began shipping to retailers and consumers in North America in late February and are currently available in Europe, Middle East, Africa, Latin America and Asia. Blaze will begin shipping to China, Korea and Japan later this Spring.

Fitbit Alta ($129.95 U.S.) is a slim, sleek fitness wristband designed with a satin finish, stainless steel body and features a line of stylish, interchangeable bands in multiple popular colors and premium materials so you can find the right style for every occasion. Features include Reminders to Move, SmartTrack™ automatic exercise recognition, and all day activity and automatic sleep tracking. Fitbit Alta also helps you stay connected with the smart notifications you need, delivering call, text and calendar notifications when your phone is nearby with a gentle vibrating alert on its vibrant, slender display. Fitbit Alta lasts up to 5 days1 on a single charge and is compatible with more than 200 Android, iOS and Windows mobile devices and computers.

Fitbit Alta and Fitbit Alta accessory bands began shipping to retailers and consumers in North America on March 9 and are currently also available in Hong Kong, Singapore and South APAC. Alta will begin shipping to additional global locations in Europe, Asia, Middle East, Africa and Latin America later this Spring.

About Fitbit, Inc. (NYSE:FIT)

Fitbit helps people lead healthier, more active lives by empowering them with data, inspiration and guidance to reach their goals. As the leader in the connected health and fitness category, Fitbit designs products and experiences that track everyday health and fitness. Fitbit’s diverse line of award-winning products includes Fitbit Surge™, Fitbit Blaze™, Fitbit Charge HR™, Alta™, Fitbit Charge™, Fitbit Flex®, Fitbit One® and Fitbit Zip® activity trackers, as well as the Aria® Wi-Fi Smart Scale. Fitbit products are carried in over 50,000 retail stores and more than 63 countries around the globe.

Fitbit, the Fitbit logo, Fitbit Surge, Fitbit Blaze, Fitbit Charge HR, Fitbit Alta, Fitbit Charge, Fitbit Flex, Fitbit One, Fitbit Zip, Aria, PurePulse, SmartTrack and FitStar are trademarks, service marks and/or registered trademarks of Fitbit in the United States and in other countries. All other trademarks, service marks, and product names used herein are the property of their respective owners.

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Forward-Looking Statements

This press release contains forward-looking statements, within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, that involve risks and uncertainties including, among other things, statements regarding the future retail availability of the Fitbit Alta fitness wristband and related accessories. These forward-looking statements are only predictions and may differ materially from actual results due to a variety of factors, including the effects of the highly competitive market in which we operate, including competition from much larger technology companies; any inability to successfully develop and introduce new products, features, and services or enhance existing products and services; product liability issues, security breaches or other defects; and other factors discussed under the heading “Risk Factors” in our most recent report on Form 10-K filed with the Securities and Exchange Commission. All forward-looking statements contained herein are based on information available to us as of the date hereof and we do not assume any obligation to update these statements as a result of new information or future events.

1 Battery life and charge cycles vary with use, settings, and other factors; actual results will vary.

Source: Fitbit, Inc.

Fitbit, Inc.

Jen Ralls, 415-941-0037

PR@fitbit.com