Fitbit’s Newest Devices Debut as Top Sellers on Amazon
SAN FRANCISCO--(BUSINESS WIRE)--
Following 18 awards at CES, Fitbit (NYSE:FIT) announced it has shipped
more than one million Fitbit
Blaze™ devices in its first month of availability, exceeding
internal Fitbit sales forecasts. During this time, Fitbit Blaze has
captured the ranking of #1 bestselling device in both the smart watch
and heart monitor categories on Amazon.
Fitbit also announced that more than one million Fitbit
Alta™ devices have shipped since U.S. retail availability began on
March 9. Fitbit Alta is also currently one of the top selling devices in
the fitness tracker and pedometer categories on Amazon.
Highlights of the consumer response to Fitbit
More than one million units of Fitbit Blaze have shipped in the first
month of retail availability.
Fitbit Blaze has earned more than 1,200 customer reviews on Amazon in
the last month, with 83% giving Fitbit Blaze a 4- or 5-star rating.
Highlights of the consumer response to Fitbit Alta
More than one million units of Fitbit Alta have shipped in the first
three weeks of retail availability.
Fitbit Alta is one of the top selling devices in the fitness tracker
and pedometer categories on Amazon.com. Nearly 78% of customer reviews
on Amazon give Alta a 4- or 5-star rating.
“At Fitbit, we continue to focus on developing innovative and motivating
fitness-first products that our customers love and that help them
achieve their health and fitness goals,” said Woody Scal, Chief Business
Officer of Fitbit. “The positive response we’ve received to Blaze and
Alta demonstrates our continued ability to innovate and drive strong
demand for Fitbit® products, which is what has made and kept us the
leader in the global wearables category.”
About Fitbit Blaze and Alta
Fitbit Blaze ($199.95 U.S.) – Fitbit’s most
motivating and smartest fitness tracker – puts the emphasis on next
generation health and fitness features first and foremost, such as
PurePulse® continuous, wrist-based heart rate tracking; SmartTrack™
automatic exercise recognition; automatic sleep tracking; and FitStar™
by Fitbit on-screen workouts. Curated to fit your life, Fitbit Blaze
includes the smart notifications that matter most, like call, text and
calendar alerts, so you can stay connected to what’s important. It also
has a long battery life that lasts up to 5 days1, allowing
you to keep up with your life, day and night.
Fitbit Blaze and Fitbit Blaze accessory bands began shipping to
retailers and consumers in North America in late February and are
currently available in Europe, Middle East, Africa, Latin America and
Asia. Blaze will begin shipping to China, Korea and Japan later this
Fitbit Alta ($129.95 U.S.) is a slim, sleek
fitness wristband designed with a satin finish, stainless steel body and
features a line of stylish, interchangeable bands in multiple popular
colors and premium materials so you can find the right style for every
occasion. Features include Reminders to Move, SmartTrack™ automatic
exercise recognition, and all day activity and automatic sleep tracking.
Fitbit Alta also helps you stay connected with the smart notifications
you need, delivering call, text and calendar notifications when your
phone is nearby with a gentle vibrating alert on its vibrant, slender
display. Fitbit Alta lasts up to 5 days1 on a single charge
and is compatible with more than 200 Android, iOS and Windows mobile
devices and computers.
Fitbit Alta and Fitbit Alta accessory bands began shipping to retailers
and consumers in North America on March 9 and are currently also
available in Hong Kong, Singapore and South APAC. Alta will begin
shipping to additional global locations in Europe, Asia, Middle East,
Africa and Latin America later this Spring.
About Fitbit, Inc. (NYSE:FIT)
Fitbit helps people lead healthier, more active lives by empowering them
with data, inspiration and guidance to reach their goals. As the leader
in the connected health and fitness category, Fitbit designs products
and experiences that track everyday health and fitness. Fitbit’s diverse
line of award-winning products includes Fitbit
Charge HR™, Alta™,
One® and Fitbit
Zip® activity trackers, as well as the Aria®
Wi-Fi Smart Scale. Fitbit products are carried in over 50,000 retail
stores and more than 63 countries around the globe.
Fitbit, the Fitbit logo, Fitbit Surge, Fitbit Blaze, Fitbit Charge
HR, Fitbit Alta, Fitbit Charge, Fitbit Flex, Fitbit One, Fitbit Zip,
Aria, PurePulse, SmartTrack and FitStar are trademarks, service marks
and/or registered trademarks of Fitbit in the United States and in other
countries. All other trademarks, service marks, and product names used
herein are the property of their respective owners.
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This press release contains forward-looking statements, within the
meaning of the safe harbor provisions of the Private Securities
Litigation Reform Act of 1995, that involve risks and uncertainties
including, among other things, statements regarding the future retail
availability of the Fitbit Alta fitness wristband and related
accessories. These forward-looking statements are only predictions and
may differ materially from actual results due to a variety of factors,
including the effects of the highly competitive market in which we
operate, including competition from much larger technology companies;
any inability to successfully develop and introduce new products,
features, and services or enhance existing products and services;
product liability issues, security breaches or other defects; and other
factors discussed under the heading “Risk Factors” in our most recent
report on Form 10-K filed with the Securities and Exchange Commission.
All forward-looking statements contained herein are based on information
available to us as of the date hereof and we do not assume any
obligation to update these statements as a result of new information or
1 Battery life and charge cycles vary with use, settings,
and other factors; actual results will vary.
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Source: Fitbit, Inc.