Fitbit Releases New Immersive and Engaging ‘Adventures’ Challenges

Motivational experience powered by your steps encourages you to get more daily activity through virtual exploration of world-class destinations, including famous Yosemite hiking trails and the TCS New York City Marathon

SAN FRANCISCO--(BUSINESS WIRE)-- Fitbit (NYSE: FIT), the leader in the connected health and fitness market, released Fitbit Adventures, a new series of personal, non-competitive activity Challenges that are designed to inspire you to move more and reach your health and fitness goals. With each step logged, you can advance and virtually experience iconic landmarks and trails in Yosemite National Park or participate in the TCS New York City Marathon, while being motivated by fun facts and inspired through immersive breathtaking photography. Available globally in the top-downloaded, free Fitbit® app, Fitbit Challenges motivate users to increase activity, showing how small steps add up to big results, with Fitbit data demonstrating that users who participate in Challenges move up to around one additional mile per day, on average.1

“Fitbit Adventures are the perfect motivation for anyone who may not want to compete in a traditional Fitbit group challenge with friends or family,” said Tim Roberts, Executive Vice President, Interactive at Fitbit. “These new challenges inspire you to move more through virtual explorations of some of the most captivating environments in the world – places you might not be able to visit otherwise – all powered by your daily step activity. Whether hiking a beautiful trail in one of America’s greatest natural treasures, completing the most iconic marathon in the world, or visiting one of the many exciting destinations yet to come, we believe Adventures truly brings the experience to life.”

Where Will Your First Fitbit Adventure Take You?

You can begin your first Fitbit Adventure with one of three breathtaking trails set in Yosemite National Park, including Pohono Trail, Valley Loop and Vernal Falls. In order to showcase the natural beauty of one of the world’s most treasured national parks and make it completely immersive, Fitbit partnered with world-class explorer and award-winning photographer, Chris Burkard. Coming soon, through Fitbit’s unique partnership with New York Road Runners, you will have the opportunity to experience the iconic TCS New York City Marathon. These two Adventures are the first in a series of innovative Challenges being developed by Fitbit, with future updates adding renowned destinations and experiences from around the world that will encourage and motivate users to reach their health and fitness goals.

It’s All About the Journey

In addition to virtually transporting you to a far off land through dramatic imagery, each Adventure features a vibrant new interface that lets you navigate through your journey in the Fitbit app and see how your daily steps collectively advance you along the trail. Along the way, you’ll have the chance to discover the following experiential elements and milestones:

  • Trails: Every Adventure has single and multi-day trails that are the same distance as they would be in real life, so you can find the right challenge for you.
  • Daily Destinations: Each morning you are challenged to reach a new destination along the trail. The distance to the destination is personalized to your historic Fitbit data, making the experience challenging, yet achievable for everyone. If you reach your destination, the next day’s distance is increased slightly to inspire you to become more active over time.
  • Landmarks: From jaw-dropping peaks to stunning vistas, Landmarks are locations along each trail that are unlocked as you progress toward your destination. Once you’ve reached a Landmark, you’ll be mesmerized by the unforgettable sights each has to offer with beautiful panoramic images taken from the exact same spot. Each photograph dynamically adjusts as you rotate your phone, letting you virtually enjoy the moment just as you would if you were really there.
  • Treasures: Uncover and collect hidden Treasures along each trail, like fun facts about your Adventure, health and fitness tips, and mini challenges. For example, the health tip “Sit Less, Move More” encourages you to set an hourly activity goal in the Fitbit app to counteract the negative effects of sedentary time.

The Fitbit platform - consisting of devices, apps, social and motivational features, advice, and personalized coaching - helps you make behavioral changes to be more active, exercise more, eat smarter, track your sleep, and manage your weight. Through Adventures, anyone with the goal of increasing their activity can now do so in an entertaining and engaging experience.


Fitbit Adventures is available today for free through the Fitbit app on Android, iOS and Windows devices, and is compatible with Fitbit’s full family of activity tracking products, including new health and activity trackers announced today: Fitbit Charge 2™ and Fitbit Flex 2™. Fitbit also announced today new stylish collections for Fitbit Alta and Fitbit Blaze; see details at www.fitbit.com/press. For more information on Fitbit products and services, please visit www.fitbit.com.

About Fitbit, Inc. (NYSE: FIT)

Fitbit helps people lead healthier, more active lives by empowering them with data, inspiration and guidance to reach their goals. As the leader in the connected health and fitness category, Fitbit designs products and experiences that track everyday health and fitness. Fitbit’s diverse line of award-winning products includes Fitbit Surge®Fitbit Blaze™, Fitbit Charge 2™Fitbit Charge HR™Alta™Fitbit Charge™, Fitbit Flex 2™, Fitbit Flex®, Fitbit One® and Fitbit Zip® activity trackers, as well as the Aria® Wi-Fi Smart Scale. Fitbit products are carried in 54,000 retail stores and in 64 countries around the globe. Fitbit Group Health uses the power of the Fitbit activity trackers, software, and services to deliver innovative solutions for corporate wellness, weight management, insurance and clinical research.

Fitbit and the Fitbit logo are trademarks or registered trademarks of Fitbit, Inc. in the US and other countries. Additional Fitbit trademarks can be found at www.fitbit.com/legal/trademark-list. Third-party trademarks are the property of their respective owners.

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Forward-Looking Statements

This press release contains forward-looking statements, within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, that involve risks and uncertainties including, among other things, statements regarding the future availability of the New York City Marathon and other destinations and experiences in Fitbit Adventures. These forward-looking statements are only predictions and may differ materially from actual results due to a variety of factors, including the effects of the highly competitive market in which we operate, including competition from much larger technology companies; any inability to successfully develop and introduce new products, features, and services or enhance existing products and services; product liability issues, security breaches or other defects; and other factors discussed under the heading “Risk Factors” in our most recent report on Form 10-Q filed with the Securities and Exchange Commission. All forward-looking statements contained herein are based on information available to us as of the date hereof and we do not assume any obligation to update these statements as a result of new information or future events.

1 Based on aggregated and anonymous Fitbit data, August 2016

Source: Fitbit, Inc.

Fitbit, Inc.

Jen Ralls, 415-941-0037