Charge 2 adds advanced health and fitness features like “Relax”
guided breathing and cardio fitness level (estimated VO2 Max);
Swim-proof Flex 2 goes ultra-slim, with modern accessories to stay
motivated in style
SAN FRANCISCO--(BUSINESS WIRE)--
Building on the popularity of its groundbreaking wearable devices, Fitbit
(NYSE: FIT), the leader in the connected health and fitness market, today
introduced two new fitness wristbands – Fitbit
Charge 2™ and Fitbit
Flex 2™. Charge 2 and Flex 2 effortlessly track your most important
health and fitness stats, with new sleek looks and an experience that is
even more engaging, motivating and personal to help you reach your
goals. Both products are available globally today for presale, with
retail availability starting this fall:
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Fitbit Charge 2: The most popular fitness
wristband from Fitbit just got better. In addition to PurePulse® heart
rate tracking, it now features an enhanced exercise experience, new
health and fitness tools, the smart notifications you need most, and a
new design with a larger display and interchangeable bands that easily
let you go from a workout to a night out.
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Fitbit Flex 2: Fitbit’s
ultra-slim, first-ever swim-proof fitness wristband features a
removable tracker that transforms with classic bands, elegant bangles
or pendants, allowing you to effortlessly track all-day activity,
exercise and sleep in a style that’s all your own.
“Over the past nine years it has been our ability to innovate on both
design and utility, and our deep understanding of what consumers want
that has made us the leading global wearables company1,” said
James Park, co-founder and CEO of Fitbit. “Flex quickly became the
best-selling tracker2 on the market as one of the first
wearables to successfully merge fitness and fashion; we’ve
revolutionized Flex 2 by making it swim-proof and adding more features
in a design than is 30% smaller than the original. We broke new
ground with Charge HR by making wrist-based heart rate accessible to
millions of users around the world, and we’ve done it again with Charge
2, giving users a snapshot of their cardio fitness based on estimated
VO2 Max.”
Make Every Beat Count with Charge 2
Fitbit, the world’s leading wearables company1, has
reimagined Fitbit Charge HR™, its most popular fitness wristband that
was the first to bring continuous, automatic heart rate to your wrist.
With a new, sleek look and an easy-to-read display that is four times
larger than its predecessor, Charge 2 brings an experience that is more
engaging, motivating and personal to help you reach your goals.
Top features include:
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Innovations from PurePulse: Continuous
heart rate tracking makes it easier to maximize workouts, better track
calorie burn and get a picture of your overall health. Charge 2
advances health and fitness tracking with two new impactful features
that are powered by your personal heart rate:
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Get a snapshot of your cardio fitness level:
Automatically find out how fit you are with a personalized cardio
fitness level and score, based on your estimated VO2 Max, that are
calculated using your user profile, heart rate and exercise data.
Plus, get guidance to take action and improve your score over time
by increasing exercise frequency, intensity, or by reaching a
healthier weight.
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Relax with guided breathing sessions:
Charge 2 offers a relaxing mindfulness experience that calms your
body and mind through personalized deep-breathing sessions called
“Relax”. The beat-to-beat changes in your heart rate determine
your personalized breathing rate for each experience. Two- and
five-minute sessions display real-time heart rate visualizations,
animations and vibrational cues to help you align each inhale and
exhale with the guide, and find moments of calm throughout your
day. Research has shown that developing a long-term guided
breathing practice can have health benefits that include reducing
stress3 and anxiety4, and lowering blood
pressure5.
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Enhanced fitness experience: Get
real-time, actionable exercise stats right on the display so you can
make instant adjustments during your workouts and improve over time.
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Multi-sport modes: Track specific
workouts like runs, bike rides, weights, yoga and more, plus get
post-exercise summaries and a detailed report of your activity in
the Fitbit® app.
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Connected GPS: Links your fitness
wristband with the GPS in your smartphone to provide even more
precise and actionable real-time stats, like pace and distance
when you’re running, while recording a map of your route in the
app.
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Interval workout mode: Guides you in
alternating periods of high-intensity exercise and recovery to
maximize workouts like circuit training so you can stay focused on
your workout.
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Smarter, easier all-day tracking:
Advanced sensors make tracking your whole day effortless by
automatically capturing all-day activity and sleep. SmartTrack™
automatic exercise recognition records everyday activities like
walking, running, elliptical, and more with ease. Reminders to Move
motivate you to stay active throughout the day.
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Sleek, new design: The modular design and
easy-to-read tap-sensitive display is four times larger than Charge
HR, letting you personalize a look that fits your style with
interchangeable bands and clock faces – while keeping you connected
with the smart notifications you need most.
“Ever since my days as a competitive athlete, staying healthy and fit
has always been a top priority, and I’ve built my life around those
goals,” said Gabby Reece, athlete, model, mother, fitness leader and
Fitbit ambassador. “Fitbit Charge 2 is unique in that it gives me the
tools and guidance for both. I not only have continuous visibility into
my heart rate which gives me real insight into my overall health
including workouts - but Fitbit built on that even further with access
to my cardio fitness level. This new feature provides an estimate of my
VO2 Max, which is something I only had access to in a lab during my pro
days. But it’s Charge 2’s guided breathing sessions that really resonate
with me as one of the most important things I do to improve my health
and manage stress.”
Anywhere You Go, Track Your Day in Style with Flex 2
Fitbit has enhanced its iconic and industry-defining tracker, Fitbit
Flex®, into an ultra-slim, swim-proof fitness wristband that can
transform to fit your personal style with a variety of stylish new
accessories. With smarter exercise features, Flex 2 effortlessly tracks
your fitness and provides friendly motivation to help you stay active
throughout your day.
Top features include:
-
Ultra-slim, minimalist design: Now 30%
smaller6, Flex 2 features a removable tracker and
interchangeable slim, classic fitness bands in seven colors that are
perfect for every day, hitting the gym or going for a swim.
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Premium accessory options: Transform and
customize Flex 2 in a variety of Fitbit-designed bracelets and
pendants to best suit your style or activity. Choose from a range of
luxe, premium mirror-finish bangles in silver stainless steel, and
22k-plated gold or rose gold stainless steel, or elegant lariat-style
necklaces in silver stainless steel or 22k-plated gold stainless steel
for an elevated look that fits seamlessly into your everyday life –
from the office to a night out7.
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Swim-proof and automatic swim tracking:
As Fitbit’s first swim-proof wristband, Flex 2 is water resistant up
to 50 meters, whether you’re in the shower, pool or ocean, and it
automatically tracks your pool swims including laps, duration and
calories burned in the Fitbit App.
-
Effortless and automatic: Track your most
important health and fitness stats, plus:
-
SmartTrack automatic exercise tracking
recognizes select workouts (walks, runs, rides, elliptical,
sports, aerobic workouts, and now swims).
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Reminders to Move help you stay
active with friendly reminders to reach mini hourly step goals and
reduce stationary time.
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Personalized weekly exercise goals to help you embrace a
consistent routine and stay motivated.
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Smarter: A simple LED display uses
color-coded lights to show progress toward your daily goal, and keeps
you connected with call and text notifications.
“Whether I’m working out, taking a class, rehearsing or running errands,
I want a device that is small, yet stylish, that I can match to whatever
I’m wearing,” said Julianne Hough, dancer, singer, actress and Fitbit
Ambassador. “Fitbit Flex 2 helps keep me motivated to hit my health and
fitness goals, and it’s even swim-proof, so I can truly get credit for
everything I do in my day.”
Designer Collections for Flex 2
Fitbit continues to embrace strategic partnerships
with fashion designers and brands to offer innovative and exciting
designs that empower you to express your personal style while leading a
healthy, active life. Designer collections will be available for Flex 2
from the following brands:
-
PUBLIC SCHOOL: Blending aspirational
runway fashion with edgy, urban street-style looks for approachable
luxury accessories in styles that range from high-end bracelets to
accessible sports bands that are both contemporary and sophisticated,
available in 2017.
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Simply Vera Vera Wang for Kohl’s:
Inspired by Vera Wang’s signature design philosophy and featuring
materials such as metal and leather, this collection, available at
Kohl’s stores nationwide and Kohls.com in winter 2016, includes
classic, everyday accessories that balance modern design with
sophisticated elegance for an effortless contemporary style.
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Tory Burch: With classic, bold, everyday
pieces featuring Tory Burch’s signature open fretwork, stainless steel
detailing and smooth leather straps, this collection will transform
your tracker into a chic piece of jewelry, available in 2017.
Pricing and Availability
Charge 2 and Flex 2 are available for presale today on Fitbit.com and
tomorrow at major North American retailers online, including Amazon.com,
Best Buy, Brookstone, Dick’s Sporting Goods, Nordstrom, REI, Target and
Verizon. Fitbit Charge 2 and Flex 2 will be available globally at other
major retailers in September and October, respectively. Prices below are
on Fitbit.com, pricing at retailers may vary.
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Fitbit Charge 2 ($149.95) tracker with a
classic fitness band in black, blue, plum or teal
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Classic fitness accessory bands in four colors, sold separately
($29.95)
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Luxe premium leather accessory bands in blush pink, brown and
indigo ($69.95)
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Special edition series in gunmetal and rose gold coming soon
($179.95)
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Fitbit Flex 2 ($99.95) tracker with a
classic fitness band in black, lavender, magenta or navy
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Classic fitness accessory bands in seven on-trend shades of black,
blush pink, gray, lavender, magenta, navy and yellow, coming soon
and sold separately ($14.95)
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Classic 3-pack fitness accessory band hues in Pink (blush pink,
lavender and magenta) and Sport (gray, navy and yellow) coming
soon ($29.95)
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Bangle accessory in gold, rose gold ($99.95) and silver stainless
steel ($89.95)
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Pendant accessory in gold ($99.95) and silver stainless steel
($79.95)
Fitbit also announced today new stylish collections for Fitbit
Alta™ and Fitbit
Blaze™, as well as Fitbit
Adventures – an immersive new Challenge feature within the Fitbit
app across the full Fitbit platform of products; see details at www.fitbit.com/press.
For more information about Fitbit products and services, please visit www.fitbit.com.
About Fitbit, Inc. (NYSE: FIT)
Fitbit helps people lead healthier, more active lives by empowering them
with data, inspiration and guidance to reach their goals. As the leader
in the connected health and fitness category, Fitbit designs products
and experiences that track everyday health and fitness. Fitbit’s diverse
line of award-winning products includes Fitbit Surge®, Fitbit Blaze™,
Fitbit
Charge 2™, Fitbit Charge
HR™, Alta™, Fitbit
Charge™, Fitbit
Flex 2™, Fitbit Flex®,
Fitbit One®
and Fitbit Zip®
activity trackers, as well as the Aria® Wi-Fi
Smart Scale. Fitbit products are carried in 54,000 retail stores and in
64 countries around the globe. Fitbit Group Health uses the power of
the Fitbit activity trackers, software, and services to deliver
innovative solutions for corporate wellness, weight management,
insurance and clinical research.
Fitbit and the Fitbit logo are trademarks or registered trademarks of
Fitbit, Inc. in the US and other countries. Additional Fitbit trademarks
can be found at www.fitbit.com/legal/trademark-list.
Third-party trademarks are the property of their respective owners.
Connect with us on Facebook, Instagram or Twitter and
share your Fitbit experience.
Investor Webcast and Conference Call Information
Fitbit will host a new product overview webcast for investors and
analysts today at 10:30 a.m. Eastern Time, 7:30 a.m. Pacific Time.
Participants may access the free, live webcast through the IR Events &
Presentation section of Fitbit’s website at investor.fitbit.com.
The audio-only version of the event can also be accessed by dialing
(412) 542-4135. Participants should request to be placed into the Fitbit
product launch event call. A replay of the webcast will be archived on
Fitbit’s website for the following six months.
Forward-Looking Statements
This press release contains forward-looking statements, within the
meaning of the safe harbor provisions of the Private Securities
Litigation Reform Act of 1995, that involve risks and uncertainties
including, among other things, statements regarding the future retail
availability of Fitbit Charge 2 and Fitbit Flex 2, as well as Fitbit and
third party accessories, and the availability of product features
described in this release. These forward-looking statements are only
predictions and may differ materially from actual results due to a
variety of factors, including the effects of the highly competitive
market in which we operate, including competition from much larger
technology companies; any inability to successfully develop and
introduce new products, features, and services or enhance existing
products and services; product liability issues, security breaches or
other defects; and other factors discussed under the heading “Risk
Factors” in our most recent report on Form 10-Q filed with
the Securities and Exchange Commission. All forward-looking statements
contained herein are based on information available to us as of the date
hereof and we do not assume any obligation to update these statements as
a result of new information or future events.
1 IDC Worldwide Wearable Device Tracker, May 16, 2016, http://www.idc.com/getdoc.jsp?containerId=prUS41284516
2 The NPD Group, Retail Tracking Service, Apr 2013 – Dec
2014, Digital Fitness Devices, Smart Watches, Units
3 Relaxation techniques: Breath control helps quell errant
stress response, March 2016: http://www.health.harvard.edu/mind-and-mood/relaxation-techniques-breath-control-helps-quell-errant-stress-response
4 A Longitudinal Study of Students’ Perceptions of Using Deep
Breathing Meditation to Reduce Testing Stresses, Nov. 2006: http://transformationalchange.pbworks.com/f/test%2520stress%2520meditation%2520article%2520peer%2520reviewed.pdf
5 Beyond Medications and Diet: Alternative Approaches to
Lowering Blood Pressure, June 2013: http://hyper.ahajournals.org/content/early/2013/04/22/HYP.0b013e318293645f.full.pdf
6 Comparison reflects Fitbit Flex vs. Fitbit Flex 2 size
7 Classic bands should be used for swimming and sleeping
View source version on businesswire.com: http://www.businesswire.com/news/home/20160829005361/en/
Source: Fitbit, Inc.