Deal reinforces Fitbit’s commitment to innovation, expands potential
feature set of future devices
SAN FRANCISCO--(BUSINESS WIRE)--
Fitbit, Inc. (NYSE:FIT) the leader in the connected health and fitness
market, today announced it has acquired wearable payment assets of Coin,
a Silicon Valley consumer electronics and financial technology company.
The deal includes key personnel and intellectual property specific to
Coin’s wearables payment platform. While there are no plans to integrate
Coin’s wearable payments technology into the 2016 Fitbit product roadmap,
the acquisition accelerates Fitbit’s ability to develop an active
NFC payment solution that could be embedded into future Fitbit devices,
broadening its smart capabilities. The acquisition excludes smart
payment products, such as Coin 2.0.
This acquisition is indicative of Fitbit’s commitment to innovation,
which centers on making connected health and fitness devices that are
motivating, smart, and stylish.
“We are focused on making wearable devices that motivate people to reach
their health and fitness goals, and that also make their lives easier
with the smart features they need most,” said James Park, CEO and
co-founder of Fitbit. “Coin has been one of the key innovators in
advanced payment solutions. The inclusion of their payment technology
into our offerings will further our strategy of making Fitbit products
an indispensable part of people's lives."
The transaction was completed on May 12.
About Fitbit, Inc. (NYSE:FIT)
Fitbit helps people lead healthier, more active lives by empowering them
with data, inspiration and guidance to reach their goals. As the leader
in the connected health and fitness category, Fitbit designs products
and experiences that track everyday health and fitness. Fitbit’s diverse
line of award-winning products includes Fitbit
Surge™, Fitbit
Blaze™, Fitbit
Charge HR™, Alta™,
Fitbit
Charge™, Fitbit
Flex®, Fitbit
One® and Fitbit
Zip® activity trackers, as well as the Aria®
Wi-Fi Smart Scale. Fitbit products are carried in over 50,000 retail
stores and in 63 countries around the globe.
Fitbit, the Fitbit logo, Fitbit Surge, Fitbit Blaze, Fitbit Charge
HR, Alta, Fitbit Charge, Fitbit Flex, Fitbit One, Fitbit Zip, Aria,
PurePulse, SmartTrack and FitStar are trademarks, service marks and/or
registered trademarks of Fitbit in the United States and in other
countries. All other trademarks, service marks, and product names used
herein are the property of their respective owners.
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Forward-Looking Statements
This press release contains forward-looking statements, within the
meaning of the safe harbor provisions of the Private Securities
Litigation Reform Act of 1995, that involve risks and uncertainties
including, among other things, statements regarding the ability of
Fitbit to successfully develop an NFC payments solution feature for
future Fitbit devices and the timing of the introduction of such
feature. These forward-looking statements are only predictions and may
differ materially from actual results due to a variety of factors,
including the effects of the highly competitive market in which we
operate, including competition from much larger technology companies;
any inability to successfully develop and introduce new products,
features, and services or enhance existing products and services;
product liability issues, security breaches or other defects; and other
factors discussed under the heading “Risk Factors” in our most recent
report on Form 10-Q filed with the Securities and Exchange Commission.
All forward-looking statements contained herein are based on information
available to us as of the date hereof and we do not assume any
obligation to update these statements as a result of new information or
future events.
View source version on businesswire.com: http://www.businesswire.com/news/home/20160518005325/en/
Source: Fitbit, Inc.