Fitbit Blaze Smart Fitness Watch Takes Top Honors at Consumer Electronics Show 2016

Newest Member of Fitbit Family Receives Critical Acclaim, Wins 17 Awards

SAN FRANCISCO--(BUSINESS WIRE)-- Fitbit Blaze™, the newest member of the Fitbit® (NYSE: FIT) family of leading connected health and fitness devices, has received critical acclaim from the leading industry tastemakers in attendance at the Consumer Electronics Show (CES) 2016. CES is the world’s gathering place for all who thrive on the business of consumer technologies. Held in Las Vegas every year, CES has served as the proving ground for innovators and breakthrough technologies for more than 40 years.

Unveiled on Jan. 5 during a Fitbit press conference held at CES 2016, Fitbit Blaze trended #1 on Facebook and #3 on Twitter in the U.S. on the day of the launch, and won a total of 17 awards as recognized by members of the media, prominent industry authorities and consumers. Fitbit Blaze, the smartest, most stylish, most motivating fitness tracker yet from Fitbit, was recognized by the following:

“Fitbit continues to deliver innovative, fitness-centric products that resonate with and top the wishlists of our customers,” said Woody Scal, Chief Business Officer of Fitbit. “In fact, Fitbit was the #1 downloaded free app in the iOS app store in the U.S. on Christmas day and the day after this past holiday season. Based on the early accolades Fitbit Blaze received at CES 2016, we hope for the same positive reception when it starts to hit global shelves this March.”

The latest addition to Fitbit’s award-winning line of innovative devices, Fitbit Blaze is available now for presale at Fitbit.com with global retail availability starting in March 2016. Fitbit Blaze was designed with purpose. It has a singular focus on fitness. Fitbit Blaze puts the emphasis on next generation health and fitness features such as: FitStar Personal Trainer on-screen workouts, Connected GPS, Multi-sport mode, and PurePulse® continuous, wrist-based heart rate. It is a smart fitness watch built to help you make the most of your workouts, with a versatile design to fit your personal style and the smart notifications that matter most – all in one sleek timepiece that fits seamlessly into your life, including:

  • Enhanced fitness features like FitStar™ by Fitbit® on-screen workouts, Connected GPS, PurePulse® heart rate tracking, and SmartTrack™ automatic exercise recognition help motivate and push your fitness further
  • Focus on style featuring a slim design, easily interchangeable bands and frames, and a beautiful, color touchscreen with a variety of clock faces to fit your personal style and seamlessly transition with you from work to working out
  • Curated to fit your life and focused on the features that make tracking your health and fitness easier, Fitbit Blaze includes the smart notifications that matter most, like call, text and calendar alerts, so you can stay connected to what’s important, and a long battery life of up to 5 days allows you to keep up with your life, day and night

About Fitbit, Inc. (NYSE:FIT)

Fitbit helps people lead healthier, more active lives by empowering them with data, inspiration and guidance to reach their goals. As the leader in the connected health and fitness category, Fitbit designs products and experiences that track everyday health and fitness. Fitbit’s diverse line of award-winning products includes Fitbit Surge™, Fitbit Blaze™, Fitbit Charge HR™, Fitbit Charge™, Fitbit Flex®, Fitbit One® and Fitbit Zip® activity trackers, as well as the Aria® Wi-Fi Smart Scale. Fitbit products are carried in over 48,000 retail stores and 55 countries around the globe.

Fitbit, the Fitbit logo, Fitbit Surge, Fitbit Blaze, Fitbit Charge HR, Fitbit Charge, Fitbit Flex, Fitbit One, Fitbit Zip, Aria, MobileRun, PurePulse, SmartTrack and FitStar are trademarks, service marks and/or registered trademarks of Fitbit, Inc. in the United States and in other countries. All other trademarks, service marks, and product names used herein are the property of their respective owners.

Connect with us on Facebook, Twitter or Instagram and share your Fitbit experience.

Forward-Looking Statements

This press release contains forward-looking statements, within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, that involve risks and uncertainties including, among other things, statements regarding the future retail availability of the Fitbit Blaze smart fitness watch. These forward-looking statements are only predictions and may differ materially from actual results due to a variety of factors, including the effects of the highly competitive market in which we operate, including competition from much larger technology companies; any inability to successfully develop and introduce new products and services or enhance existing products and services; product liability issues, security breaches or other defects; and other factors discussed under the heading “Risk Factors” in our most recent report on Form 10-Q filed with the Securities and Exchange Commission. All forward-looking statements contained herein are based on information available to us as of the date hereof and we do not assume any obligation to update these statements as a result of new information or future events.

Source: Fitbit, Inc.

Press Contact:

Fitbit, Inc.

Jen Ralls, 415-941-0037