Fitbit and Alibaba’s Tmall.com promote ‘China is Getting Fit’ health
and fitness initiative; Tmall.com hosts Fitbit Super Brand Day to extend
new Fitbit products to millions in China
(NYSE:FIT), the leader in the global connected health and fitness
market, today announced the availability of Fitbit
Blaze™ and Fitbit
Alta™ devices in China. To celebrate the launch and encourage health
and well-being across China, Fitbit and Alibaba organized a major health
and fitness event today as part of a joint new ‘China is Getting Fit’
focus. In addition, to extend the new Fitbit® devices to millions of
Chinese consumers, Alibaba’s Tmall.com, China’s largest third-party
platform for brands and retailers, is hosting a Fitbit Super Brand Day.
This Smart News Release features multimedia. View the full release here:
As part of the launch of Fitbit Blaze and Fitbit Alta in China, James Park, Fitbit Co-Founder and CEO, and Zhenfei Liu, Alibaba Partner and Chief Risk Officer, launch new health and fitness focus, 'China is Getting Fit,' at Alibaba's Hangzhou headquarters where more than 500 Alibaba employees participated in a group workout. (Photo: Business Wire)
“We’ve received positive response around the globe for Fitbit Blaze and
Alta, and we’re excited to bring these new products to China. As our
most motivating and stylish devices, they are perfect for anyone who is
looking to lead a healthier lifestyle or who is already exercising
regularly,” said James Park, Fitbit Co-Founder and CEO. “Alibaba is the
perfect partner to help us expand our reach to millions more Chinese
consumers and show how Fitbit can help them take small steps to be more
active, exercise more and sleep better, which can lead to improvements
in overall well-being.”
To commemorate the launch, Mr. Park joined Alibaba Partner and Chief
Risk Officer Zhenfei Liu and President of Tmall Consumer Electronics and
Home Appliances Jing Yin today at Alibaba’s Hangzou headquarters to kick
off a new health and fitness focus, ‘China is Getting Fit.’ More than
500 Alibaba employees participated in a coordinated group workout
including plank holds, in preparation for a joint Fitbit and Alibaba
attempt to break a Guinness World Records fitness record.
“With the increasing importance being placed on personal wellness in
China, Alibaba is committed to driving a greater health and fitness
culture across our own company, as well as throughout China,” said Mr.
Yin. “Alibaba is the gateway to China for international brands and
retailers seeking to reach Chinese customers directly. We’re thrilled to
work with an innovative brand like Fitbit to foster a large and growing
Chinese consumer class who are interested in living a healthy and more
Tmall.com’s Super Brand Day initiative has become a critical marketing
tool for global brands selling into China. On Super Brand Day, Fitbit
enjoys premier placement throughout Alibaba’s ecosystem from Tmall.com
to Taobao.com as one of the most promoted products on the portal and
mobile app, with strong traffic directed to Tmall.com’s Fitbit page.
Alibaba also uses its extensive customer reach to identify a brand’s
target audience and drive engagement with those customers. By leveraging
this unique service, Fitbit joins several top international companies
that have held Super Brand Days to further establish and grow their
footprints in the all-important China market.
Fitbit Blaze and Alta are the latest additions to the Fitbit product
family, each shipping a million units in the first month of
availability. The new devices are also broadly available at leading
retail and online stores across China. A part of the Fitbit platform –
consisting of devices, apps, social and motivational features, advice
and personalized coaching – these products help people make behavioural
changes to be more active, exercise more, eat smarter, track their sleep
and manage their weight.
About Fitbit Blaze and Alta
Blaze (RMB ¥1,598) – Fitbit’s most motivating and smartest fitness
tracker – puts the emphasis on next generation health and fitness
features first and foremost, such as PurePulse® continuous, wrist-based
heart rate tracking; SmartTrack™ automatic exercise recognition;
automatic sleep tracking; and FitStar™ by Fitbit on-screen workouts.
Curated to fit your life, Fitbit Blaze includes the smart notifications
that matter most, like call, text and calendar alerts, so you can stay
connected to what’s important. It also has a long battery life that
lasts up to 5 days1, allowing you to keep up with your life,
day and night.
Fitbit Blaze and Fitbit Blaze accessory
bands began shipping to retailers and consumers in North America in
late February, and are now available in Asia.
Alta (RMB ¥998) is a slim, sleek fitness wristband designed with a
satin finish, stainless steel body and features a line of stylish,
interchangeable bands in multiple popular colors and premium materials
so you can find the right style for every occasion. Features include
Reminders to Move, SmartTrack automatic exercise recognition, and all
day activity and automatic sleep tracking. Fitbit Alta also helps you
stay connected with the smart notifications you need, delivering call,
text and calendar notifications when your phone is nearby with a gentle
vibrating alert on its vibrant, slender display. Fitbit Alta lasts up to
5 days1 on a single charge and is compatible with more than
200 Android, iOS and Windows mobile devices and computers.
Fitbit Alta and Fitbit Alta accessory
bands began shipping to retailers and consumers in North America on
March 9 and are also currently available in Asia.
Launched in April 2008, Tmall.com (http://www.tmall.com)
is dedicated to providing a premium shopping experience for increasingly
sophisticated Chinese consumers in search of top-quality branded
merchandise. A large number of international and Chinese brands and
retailers have established storefronts on Tmall.com. According to
iResearch, Tmall.com was China's largest third-party platform for brands
and retailers in terms of gross merchandise volume in 2014.
About Alibaba Group (NYSE:BABA)
Alibaba Group's mission is to make it easy to do business anywhere. The
company is the largest online and mobile commerce company in the world
in terms of gross merchandise volume. Founded in 1999, the company
provides the fundamental technology infrastructure and marketing reach
to help businesses leverage the power of the Internet to establish an
online presence and conduct commerce with hundreds of millions of
consumers and other businesses.
About Fitbit, Inc. (NYSE:FIT)
Fitbit helps people lead healthier, more active lives by empowering them
with data, inspiration and guidance to reach their goals. As the leader
in the connected health and fitness category, Fitbit designs products
and experiences that track everyday health and fitness. Fitbit’s diverse
line of award-winning products includes Fitbit
Charge HR™, Alta™,
One® and Fitbit
Zip® activity trackers, as well as the Aria®
Wi-Fi Smart Scale. Fitbit products are carried in over 50,000 retail
stores and in 63 countries around the globe.
Fitbit, the Fitbit logo, Fitbit Surge, Fitbit Blaze, Fitbit Charge
HR, Alta, Fitbit Charge, Fitbit Flex, Fitbit One, Fitbit Zip, Aria,
PurePulse, SmartTrack and FitStar are trademarks, service marks and/or
registered trademarks of Fitbit in the United States and in other
countries. All other trademarks, service marks, and product names used
herein are the property of their respective owners.
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This press release contains forward-looking statements, within the
meaning of the safe harbor provisions of the Private Securities
Litigation Reform Act of 1995, that involve risks and uncertainties
including, among other things, statements regarding the availability of
Fitbit Blaze and Fitbit Alta devices at retailers and online stores in
China. These forward-looking statements are only predictions and may
differ materially from actual results due to a variety of factors,
including the effects of the highly competitive market in which we
operate, including competition from much larger technology companies;
any inability to successfully develop and introduce new products,
features, and services or enhance existing products and services;
product liability issues, security breaches or other defects; and other
factors discussed under the heading “Risk Factors” in our most recent
report on Form 10-K filed with the Securities and Exchange Commission.
All forward-looking statements contained herein are based on information
available to us as of the date hereof and we do not assume any
obligation to update these statements as a result of new information or
1 Battery life and charge cycles vary with use, settings,
and other factors; actual results will vary.
View source version on businesswire.com: http://www.businesswire.com/news/home/20160518005506/en/
Source: Fitbit, Inc.