10/20/2015

Fitbit Wellness Adds Over 20 New Enterprise Customers, Including Barclays PLC

Barclays offers Fitbit trackers to more than 75,000 employees, while new Fitbit Wellness platform features drive employee engagement

SAN FRANCISCO--(BUSINESS WIRE)-- Fitbit, Inc., the leader in the connected health and fitness market, continues to show strong growth in its business-to-business offering, Fitbit Wellness, with the introduction of more than 20 new enterprise customers in the last four months, including Aon Service Corporation, Barclays, BMC Software, Boston College, Emory University and Emory Healthcare, GoDaddy.com and Gonzaga University. In addition, the company will launch Fitbit Corporate Challenges as part of its Fitbit Wellness offering, a premium software feature to help drive employee engagement.

Most recently, Barclays PLC has announced that the company will roll out its Global Wellness Program on November 2nd. As part of this, more than 75,000 employees in the U.S. and UK across their Investment Bank, Barclaycard, Personal and Corporate Bank, Corporate Functions, and Operations and Technology team will be able to purchase a subsidized device. Overall, the company plans to roll the program out to all 140,000 Barclays employees worldwide, as Fitbit Wellness’ international capabilities continue to expand.

“We’re thrilled to be working with Fitbit on this key part of our health and wellbeing strategy,” said Dominic Johnson, Director of Employee Relations and Global Head of Wellbeing at Barclays. “Running activity challenges across our business units and between teams will be an important part of our strategy to encourage more activity and fun in the workplace.”

In addition to Barclays, new Fitbit Wellness customer wins across financial services, healthcare, higher education, retail and technology verticals underscore the increasing importance of employee health and wellness in the workplace. These developments come on the heels of Target Corporation’s announcement in September 2015 to make free and subsidized Fitbit devices available for more than 330,000 U.S. employees.

Expanded product portfolio for new and existing customers

Fitbit Wellness is also making enhancements to its product portfolio with the introduction of Fitbit Corporate Challenges. Available in Q4 2015 on iOS and Windows Mobile to both new and existing corporate customers of Fitbit Wellness, Fitbit Corporate Challenges allows organizations to design, create and run custom activity challenges within the Fitbit Program Management Dashboard. With in-app mobile functionality, program administrators can easily alert employees of challenge launches and motivate teams along the way with status updates and real-time rankings.

For employees, Fitbit Corporate Challenges brings a new level of collaboration and friendly competition to wellness programs, providing users with the right tools to build healthy habits together as a community. Mobile messaging, real time dashboards, and a gamified experience help employees work together, support one another and share their successes.

“In 2015, we’ve seen companies of all sizes and industries turn to Fitbit Wellness to support the development of their wellness programs,” said Amy McDonough, Vice President and General Manager of Fitbit Wellness. “This not only points to Fitbit’s credibility and leadership in the corporate wellness space, but also serves as an indicator that organizations are making corporate wellness a top business priority.”

About Fitbit Wellness

Fitbit Wellness provides hardware, software and services to corporate wellness programs within the enterprise, having launched its initial offering in 2010. Fitbit Wellness works with organizations across all industries, including Appirio, Box, Houston Methodist, Indiana University Health, Sharp Healthcare, and TransUnion. It has longstanding partnerships with leading corporate wellness organizations such as StayWell, Humana and Vitality, as well as health plans including Anthem. To date, over 50 of the Fortune 500 companies across a variety of industries are Fitbit Wellness customers.

For more information on Fitbit Wellness, please visit www.fitbit.com/fitbit-wellness.

About Fitbit, Inc. (NYSE:FIT)

Fitbit helps people lead healthier, more active lives by empowering them with data, inspiration and guidance to reach their goals. As the leader in the connected health and fitness category, Fitbit designs products and experiences that track everyday health and fitness. Fitbit’s diverse line of award-winning products includes Fitbit SurgeFitbit Charge HRFitbit ChargeFitbit FlexFitbit Zip and Fitbit One activity trackers, as well as the Aria Wi-Fi Smart Scale. Fitbit products are carried in over 45,000 retail stores and more than 50 countries around the globe.

Fitbit, the Fitbit logo, Fitbit Surge, Fitbit Charge HR, Fitbit Charge, Fitbit Flex, Fitbit One, Fitbit Zip, PurePulse, MobileRun, Aria and FitStar are trademarks, service marks and/or registered trademarks of Fitbit, Inc. in the United States and in other countries. All other trademarks, service marks, and product names used herein are the property of their respective owners.

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Source: Fitbit, Inc.

Fitbit Wellness PR

Victoria Gavaza, 646-287-1554

fitbit@bm.com

or

Fitbit PR

Jen Ralls, 415-941-0037

pr@fitbit.com