Fitbit’s HIPAA compliance safeguards support new business and deeper
integration opportunities with corporate customers
SAN FRANCISCO--(BUSINESS WIRE)--
Fitbit,
Inc., the leader in the connected health and fitness market, today
announced that it supports HIPAA compliance, enabling Fitbit Wellness to
more effectively integrate with HIPAA-covered entities, including
corporate wellness partners, health plans and self-insured employers.
The U.S.
Health Insurance Portability and Accountability Act (HIPAA) is the
primary U.S. law governing the security and privacy of personal health
information used by health insurance plans and other covered entities.
“We prioritize protecting our consumers’ privacy and keeping their data
secure,” said James Park, CEO and Co-Founder, Fitbit. “Our compliance
with HIPAA safeguards formalizes this commitment, and, more importantly,
it creates opportunities for more effective relationships with corporate
wellness customers.”
A Big Step Forward for Fitbit Wellness
Fitbit’s HIPAA compliance program provides added value to new and
existing customers for Fitbit
Wellness, the company’s business-to-business offering that provides
turnkey software and services to help organizations drive engaging,
effective and motivating wellness programs.
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The HIPAA compliance program will enable Fitbit Wellness to better
support HIPAA-covered entities that are looking to improve the health
and wellness of their members and employees.
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Fitbit Wellness will be able to expand integration opportunities with
health plans and self-insured employers by its ability to enter into
Business Associate Agreements with HIPAA-covered entities.
“By allowing a greater level of integration with HIPAA-covered entities,
Fitbit Wellness can better serve our clients and partners, and their
members and employees. We are excited about this new initiative and
believe it will allow Fitbit Wellness to serve a broader market, and is
another step forward in achieving Fitbit’s goal of empowering users to
lead healthier, more active lives,” said Amy McDonough, Vice President
and General Manager of Fitbit Wellness.
About Fitbit Wellness
Fitbit Wellness provides hardware, software and services to corporate
wellness programs within the enterprise, having launched its initial
offering in 2010. Fitbit Wellness works with organizations across all
industries, including Appirio, Boston College, Box, Houston Methodist,
Indiana University Health, Sharp Healthcare, and TransUnion. It has
longstanding partnerships with leading corporate wellness organizations
such as StayWell, Humana and Vitality, as well as health plans including
Anthem. To date, over 50 of the Fortune 500 companies across a variety
of industries are Fitbit Wellness customers.
For more information on Fitbit Wellness, please visit www.fitbit.com/fitbit-wellness.
About Fitbit, Inc. (NYSE:FIT)
Fitbit helps people lead healthier, more active lives by empowering them
with data, inspiration and guidance to reach their goals. As the leader
in the connected health and fitness category, Fitbit designs products
and experiences that track everyday health and fitness. Fitbit’s diverse
line of award-winning products includes Fitbit
Surge, Fitbit
Charge HR, Fitbit
Charge, Fitbit
Flex, Fitbit Zip and Fitbit
One activity trackers, as well as the Aria Wi-Fi
Smart Scale. Fitbit products are carried in over 45,000 retail
stores and more than 50 countries around the globe.
Fitbit, the Fitbit logo, Fitbit Surge, Fitbit Charge HR, Fitbit
Charge, Fitbit Flex, Fitbit One, Fitbit Zip, PurePulse, MobileRun, Aria
and FitStar are trademarks, service marks and/or registered trademarks
of Fitbit, Inc. in the United States and in other countries. All other
trademarks, service marks, and product names used herein are the
property of their respective owners.
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Forward-Looking Statements
This press release contains forward-looking statements, within the
meaning of the safe harbor provisions of the Private Securities
Litigation Reform Act of 1995, that involve risks and uncertainties
including, among other things, statements regarding our ability to
comply with HIPAA and our ability to expand our Wellness offerings,
including with health plans and self-insured employers. These
forward-looking statements are only predictions and may differ
materially from actual results due to a variety of factors, including
the effects of the highly competitive market in which we operate,
including competition from much larger technology companies; any
inability to successfully develop and introduce new products and
services or enhance existing products and services; product liability
issues, security breaches or other defects; and other factors discussed
under the heading “Risk Factors” in our most recent report on Form 10-Q
filed with the Securities and Exchange Commission. All forward-looking
statements contained herein are based on information available to us as
of the date hereof and we do not assume any obligation to update these
statements as a result of new information or future events.
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Source: Fitbit, Inc.