11/23/2015

Fitbit Charge HR and Fitbit Surge Now Automatically Track Common Exercises Like Biking, Hiking, Running, and Sports Including Basketball, Soccer and Tennis

Fitbit Launches New Software Features to Enhance Top Selling Products

SAN FRANCISCO--(BUSINESS WIRE)-- Fitbit, the leader in the connected health and fitness market, today announced new features to platform users globally that make exercise tracking smarter and easier than ever.

  • Fitbit introduces SmartTrack™ automatic exercise recognition and enhancements to PurePulse heart rate tracking to Fitbit Charge HR™ and Fitbit Surge™, the #1 selling fitness tracker and wearable1, and GPS watch2 in the U.S. respectively.
  • Fitbit launches Exercise Goals within the free Fitbit app to help users find the routine that is right for them, and serve as daily motivation to hit their personalized goals.

“At Fitbit we’re always working on innovative features that are easy to use and make tracking health and fitness a fun, motivational experience,” said Tim Roberts, VP of Interactive at Fitbit. “Our users find exercise in all parts of their day, including activities like short walks with the dog or a bike commute to work. These new features allow them to focus on their exercise, giving them credit for their most active moments and letting the technology do the work to automatically track progress toward their fitness goals.”

Record Workouts Automatically with SmartTrack

SmartTrack provides a smarter, easier way to track workouts and see how efforts accumulate to reaching fitness goals. SmartTrack automatically recognizes select exercises and records them in the Fitbit app, giving users credit for their most active moments, so they are more informed to be able to reach their goals:

  • Automatic exercise recognition – SmartTrack automatically recognizes continuous movement when wearing Fitbit Charge HR or Fitbit Surge. It identifies the type of activity and records it in the Fitbit app along with an exercise summary, including duration, calories burned and heart rate stats. SmartTrack is capable of identifying a wide variety of activities, including elliptical, outdoor biking, running, walking, and general categories of aerobic workouts (i.e., Zumba, cardio-kickboxing and other dance classes) and sports (i.e., tennis, basketball and soccer).
  • Personalized settings – Because everyone’s definition of exercise is different, users can select the types of activities they want recognized as exercise and adjust how long they must be moving before an activity is recorded in the Fitbit app. By default, activities are automatically recognized when users have been active for at least 15 minutes.

Enhanced Real-Time Heart Rate Tracking During Workouts

Fitbit’s proprietary PurePulse heart rate technology has been updated to provide users with an even better heart rate tracking experience during and after high-intensity workouts like boot camp and Zumba. The update is activated when using Exercise Mode on Fitbit Charge HR and multi-sport modes on Fitbit Surge. PurePulse optical technology provides users with continuous, automatic wrist-based heart rate tracking including resting heart rate and heart rate trends over time - without the need for an uncomfortable chest strap.

Fitbit is dedicated to developing the most consistently accurate wrist-based activity trackers on the market. This software update improves upon an already positive heart rate tracking offering.

Stay Motivated with Weekly Exercise Goals

The American Heart Association3 and U.S. Centers for Disease Control and Prevention4 recommend an average of 30 minutes of exercise each day, five days per week to improve health. While most people are aware of the benefits of being more active and exercising more, these activities can be time consuming and difficult to achieve.

Available for free to all Fitbit device and app users, exercise goals are tracked on a daily basis with a weekly goal set for the number of days they plan to exercise. Exercise goals encourage people to embrace a more consistent workout routine in order to achieve their fitness goals. Exercise Goals can be personalized by choosing the number of target exercise days per week and the types of activities that will count toward their goals. Progress toward goals is displayed within the Fitbit app.

To receive credit toward an exercise goal, Fitbit device users can:

  • Fitbit Charge HR and Fitbit Surge: Use SmartTrack™ or track an activity using Exercise Mode, multi-sport modes or MobileRun®; or log an exercise in the Fitbit app.
  • Fitbit Charge™: Track an activity using Exercise Mode, MobileRun, or log an exercise in the Fitbit app.
  • Fitbit Flex®, Fitbit One®, Fitbit Zip®: Track an activity using MobileRun or log an exercise in the Fitbit app.

Availability

The SmartTrack and PurePulse software updates are free and available globally to all Fitbit Charge HR and Fitbit Surge users today. Exercise Goals are also available globally to all users of the free Fitbit app for iOS and Windows, with Android coming soon. These innovative features will also be available on all new Fitbit Charge HR and Fitbit Surge trackers.

Also, just in time for the holidays, Fitbit Charge HR and Fitbit Surge are available in new blue and tangerine colors, with the Fitbit Charge HR also available in teal.

For more information on Fitbit products and services, please visit www.fitbit.com.

About Fitbit, Inc. (NYSE:FIT)

Fitbit helps people lead healthier, more active lives by empowering them with data, inspiration and guidance to reach their goals. As the leader in the connected health and fitness category, Fitbit designs products and experiences that track everyday health and fitness. Fitbit’s diverse line of award-winning products includes Fitbit SurgeFitbit Charge HRFitbit ChargeFitbit Flex®, Fitbit One® and Fitbit Zip® activity trackers, as well as the Aria® Wi-Fi Smart Scale. Fitbit products are carried in over 48,000 retail stores and more than 55 countries around the globe.

Fitbit, the Fitbit logo, Fitbit Surge, Fitbit Charge HR, Fitbit Charge, Fitbit Flex, Fitbit One, Fitbit Zip, PurePulse, MobileRun, Aria and FitStar are trademarks, service marks and/or registered trademarks of Fitbit, Inc. in the United States and in other countries. All other trademarks, service marks, and product names used herein are the property of their respective owners.

Connect with us on Facebook or Twitter and share your Fitbit experience.

1 The NPD Group, Retail Tracking Service, April – September 2015, Digital Fitness Devices, Smart Watches, Units
2 The NPD Group, Retail Tracking Service, April – September 2015, Digital Fitness Devices, Smart Watches, Wearable Device Type Watches, GPS Enabled, Units
3 American Heart Association Recommendations for Physical Activity in Adults, American Heart Association, August 2015. Accessed via: http://www.heart.org/HEARTORG/GettingHealthy/PhysicalActivity/FitnessBasics/American-Heart-Association-Recommendations-for-Physical-Activity-in-Adults_UCM_307976_Article.jsp#.VjJpTHjFsUE
4 How much physical activity do adults need?, 2008 Physical Activity Guidelines, Division of Nutrition, Physical Activity, and Obesity, Centers for Disease Control and Prevention. Accessed via: http://www.cdc.gov/physicalactivity/basics/adults/

Source: Fitbit, Inc.

Fitbit PR

Jen Ralls, 415-941-0037

pr@fitbit.com