NYSE: FIT $ 6.07 +0.19 +3.23% Volume: 14,389,178 February 23, 2017

Management

James Park , , , CEO, President & Co-Founder

James is our Co-Founder and has served as our Chairman since May 2015, as a member of our board of directors since March 2007, and as our President and CEO since September 2007. Previously, James served as a Director of Product Development at CNET Networks, as the President and a Co-Founder of Wind-Up Labs, Inc. (an online photo-sharing company acquired by CNET Networks in April 2005). He was also CTO and Co-Founder of Epesi Technologies, Inc., a software company. James attended Harvard College where he studied Computer Science. He was selected to serve as a member of our board of directors due to the perspective and experience he brings as our Co-Founder, President, and CEO.

Eric N. Friedman , , , Chief Technology Officer & Co-Founder

Eric is our Co-Founder and has served as a member of our board of directors since March 2007, and most recently as our CTO. Previously, Eric served as an Engineer Manager at CNET Networks, as a Co-Founder of Wind-Up Labs, a founding engineer of Epesi Technologies, and a technical member of the Real-Time Collaboration Group at Microsoft Corporation. Eric holds a B.S. and M.S. in Computer Science from Yale University. He was selected to serve as a member of our board of directors due to the perspective and experience he brings as our Co- Founder and CTO.

William Zerella , , , Chief Financial Officer

William has served as our CFO since June 2014. From October 2011 to June 2014, he served as Chief Financial Officer of Vocera Communications, Inc., a wireless healthcare communications company which he took public in 2012. Prior to Vocera, William served as CFO for Force10 Networks (a networking company acquired by Dell Inc), as CFO at Infinera Corporation (a telecom equipment provider), and CFO at Calient Networks (an optical equipment provider). He also held several senior level financial and business management positions at GTECH Corporation and Deloitte & Touche. He holds a B.S. in Accounting from the New York Institute of Technology and an M.B.A. from the Leonard N. Stern School of Business at NYU.

Andy Missan , , , VP & General Counsel

Andy Missan has served as our VP and General Counsel since March 2013. From 2009 to 2012, Andy served as VP and General Counsel at Bytemobile, Inc., a mobile video optimization company. Prior to Bytemobile, he served as VP and General Counsel of MobiTV (a provider of mobile video solutions), VP and General Counsel of Danger (a mobile devices and services company), and VP and General Counsel of Replay TV (a DVR technology company). He also held senior legal and business affairs positions at RCA Records Label/BMG Entertainment and Sony Music Entertainment. Andy earned a B.A. in Government from Oberlin College and a J.D. from Northwestern University School of Law.

Timothy Roberts , , , VP, Interactive

Timothy has served as our VP of Interactive since September 2010. From 2007 to 2010, he served as the Founder and CEO of Infectious, a print-on-demand platform. Prior to Infectious, he was the VP of Product and Marketing at Odeo (a podcasting company), Senior Director of Product Management at Yahoo!, VP of Product Management and Co-Founder at Bigstep.com (a hosting company acquired by Affinity Internet in 2002), and Director of Products at T/Maker Company (a personal computer software company). Timothy holds a B.A. in Psychology from Vassar College.

Edward M. Scal , , , CHIEF BUSINESS OFFICER

Edward has been our Chief Business Officer since October 2010. From 2007-2010, he served as a partner at Avanti Growth Partners, a private equity and consulting firm. Prior to Avanti, Edward served as Executive VP and a member on the board of directors at CamelBak Products, Senior VP at Kransco Partners (a private equity firm), Director of Business Development at Kransco Group Companies (a toy company), Director of Development at Visa International, Product Manager at General Mills, and as an analyst at Cambridge Associates. Edward holds a B.A. in History from Williams College and an M.B.A. from Stanford Business School.

Tim Rosa , , , VP, Global Marketing

Tim is our VP of Global Marketing and is responsible for brand & product marketing, partnerships, advertising & media, PR & events, Fitbit.com, premium services, CRM, customer acquisition, engagement and monetization. Most recently, Tim was VP of Global Brand Development at Electronic Arts, where he led branding for FIFA, Madden, Battlefield and Need for Speed, among others. Prior to EA, Tim was the VP of Marketing at DivX, a digital video pioneer, leading the company into acquisition. He also led marketing efforts for the famed video game publisher 2K Sports, and increased NBA 2K market share from 10% to 80% in five years. Tim attended the University of Michigan-Flint and lives in Mill Valley, where he spends his "play time” surfing, playing ice hockey, mountain biking and trail running on Mt. Tam.

Board of Directors

James Park , , , Chief Executive Officer and Chairman

James Park is our cofounder and has served as a member of our board of directors since March 2007, as our Chairman since May 2015, and as our President and Chief Executive Officer since September 2007. Previously, Mr. Park served as a Director of Product Development at CNET Networks, Inc., an online media company. Prior to CNET Networks, Mr. Park served as the President and a cofounder of WindUp Labs, Inc., an online photo sharing company acquired by CNET Networks in April 2005. He was also Chief Technology Officer and a cofounder of Epesi Technologies, Inc., a software company. Mr. Park attended Harvard College where he studied computer science. Mr. Park was selected to serve as a member of our board of directors due to the perspective and experience he brings as our cofounder, President, and Chief Executive Officer.

Eric N. Friedman , , , Chief Technology Officer and Executive Officer

Eric N. Friedman is our cofounder and has served as a member of our board of directors since March 2007 and as an executive officer since September 2007, including most recently as our Chief Technology Officer. Previously, Mr. Friedman served as an engineer manager at CNET Networks. Prior to CNET Networks, Mr. Friedman served as a cofounder of WindUp Labs, a founding engineer of Epesi Technologies, and a technical member of the RealTime Collaboration Group at Microsoft Corporation. Mr. Friedman holds a B.S. and an M.S. in computer science from Yale University. Mr. Friedman was selected to serve as a member of our board of directors due to the perspective and experience he brings as our cofounder and Chief Technology Officer.

Laura Alber , , , Director

Laura Alber has served as a member of our board of directors since June 2016. Ms. Alber has served as the president and CEO of Williams-Sonoma, Inc. since 2010, leading growth strategies and strengthening brand reputation for the company’s portfolio of multi-channel brands. In 2015, Fortune magazine named Ms. Alber to its “Businessperson of the Year” list, recognizing her for the strong sales performance and digital transformation of the Williams-Sonoma brands. Ms. Alber received a B.A. in psychology from the University of Pennsylvania.

Jonathan D. Callaghan , , , Director

Jonathan D. Callaghan has served as a member of our board of directors since September 2008. Mr. Callaghan is a founder and has served as a Managing Partner of True Ventures, a venture capital firm, since January 2006. Prior to True Ventures, Mr. Callaghan served as a Managing Director at Globespan Capital, a venture capital firm, and as a Managing Partner at CMGI@Ventures, CMGI Inc.’s affiliated venture capital group. Prior to this, Mr. Callaghan worked for AOL Inc.’s Greenhouse, the venture capital/incubator for AOL, and as an associate at Summit Partners. Mr. Callaghan holds an A.B. in government from Dartmouth College and an M.B.A. from Harvard Business School. Mr. Callaghan was selected to serve as a member of our board of directors due to his extensive experience with technology companies.

Glenda Flanagan , , , Director

Glenda Flanagan has served as a member of our board of directors since June 2016. Since joining Whole Foods Market as CFO in 1988, Ms. Flanagan has played a major role in the development of the company from six stores in the late 1980s and going public in 1992, to 450 stores and more than $15 billion in sales today. She is a member of the boards of directors of Whole Planet Foundation, Whole Cities Foundation and Whole Kids Foundation, as well as public company Credit Acceptance Corporation. In February 2015, Fortune Magazine cited Ms. Flanagan as the longest-sitting CFO among the then 58 women CFOs at Fortune 500 companies.

Steven Murray , , , Director

Steven Murray has served as a member of our board of directors since June 2013. Mr. Murray is a Partner at SoftBank Capital, a venture capital firm, where he has worked since April 1996. Prior to this, Mr. Murray worked for Deloitte & Touche LLP where he specialized in serving high growth technology based businesses. Mr. Murray also serves on the board of directors of a number of private companies. Mr. Murray holds a B.S. in accounting from Boston College. Mr. Murray was selected to serve as a member of our board of directors due to his extensive experience with technology companies.

Christopher Paisley , , , Director

Christopher Paisley has served as a member of our board of directors since January 2015. Mr. Paisley has served as the Dean’s Executive Professor of Accounting at the Leavey School of Business at Santa Clara University since January 2001. Prior to this, Mr. Paisley served as Senior Vice President of Finance and Chief Financial Officer for 3Com Corporation, a digital electronics manufacturer. Mr. Paisley currently serves on the boards of directors of Ambarella, Inc., Bridge Capital Holdings, Control4 Corporation, Equinix, Inc., Fortinet, Inc., and YuMe, Inc. He also previously served as a director of 3PAR Inc. and Volterra Semiconductor Corporation. Mr. Paisley holds a B.A. in business economics from the University of California, Santa Barbara and an M.B.A. from the Anderson School at the University of California, Los Angeles. Mr. Paisley was selected to serve as a member of our board of directors due to his extensive experience in the financial services industry and academia.